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Art Direction + Editorial Design
     

Art Direction + Editorial Design

by Yolanda Zappaterra
 

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Thousands of magazines, newspapers, and journals are launched every year, but only a handful survive. What gives these few newcomers their staying power: content? branding? design?

Art Direction and Editorial Design is an accessible and comprehensive guide to visual journalism—the design of magazines and newspapers, both in their print and

Overview

Thousands of magazines, newspapers, and journals are launched every year, but only a handful survive. What gives these few newcomers their staying power: content? branding? design?

Art Direction and Editorial Design is an accessible and comprehensive guide to visual journalism—the design of magazines and newspapers, both in their print and online forms. Illustrated with case studies, examples, practical exercises, and tips, the book explains the fundamentals of editorial design and layout. It provides an overview of current editorial design practices and explains how design and production for publications is organized while also tackling broad issues that can often make or break careers in the field.

Subjects covered include branding, how to create layouts, handling copy and images, design and production skills, and trends in the field. Included are interviews with and profiles of such leading influential figures as Neville Brody, Tyler Brûlée, David Carson, Felix Dennis, Fernando Gutiérrez, and Eamonn McCabe, as well as examples of work by M.F. Agha, Alexey Brodovitch, Willy Fleckhaus, Henry Wolf, Cipe Pineles, and Fabien Baron.

Editorial Reviews

Library Journal

Conceived as a primer for beginning and intermediate designers, Exploring the Elements of Design is a straightforward, dynamic presentation of the latest in graphic design concepts. The text explores primary design elements and principles as well as theories in the use of color, typography, and imagery, with each concept accompanied by examples from contemporary graphic designers. Recent insights on creative thinking, visual problem solving, and research strategies are also presented, and the book concludes with an overview of the field of graphic design and related career options. Both authors teach in the Communication Arts Department at the Art Academy of Cincinnati.

Zapaterra's Art Direction and Editorial Design covers much of the same territory as Evans and Thomas's book, but not in as much depth. It is, however, more accessible and inspiring. The examples and case studies Zapaterra uses to illustrate the fundamentals of visual journalism are taken from fresh and exciting sources in America, England, Brazil, France, and Germany and from the Internet. One can compare design in the New York Times Magazine, for instance, with that of Folha de S. Paulo. The author has written four books on design and is a regular contributor to Design Week and Grafik. Zapaterra's book is highly recommended for all collections, while Evans and Thomas's is recommended for academic collections.
—Daniel Lombardo

Product Details

ISBN-13:
9780810993778
Publisher:
ABRAMS
Publication date:
10/01/2007
Series:
Abrams Studio Series
Pages:
208
Product dimensions:
8.50(w) x 10.12(h) x 0.75(d)

Meet the Author

Yolanda Zappaterra is a writer and designer. She has written four books on design—most recently on the timely subject of ethical design—and is a regular contributor to Design Week and Grafik. She also writes for Time Out magazine. She is currently an associate lecturer at Central Saint Martins College of Art & Design, London, where she teaches in the graphic design school.

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