Art Marketing 101: A Handbook for the Fine Artist

Overview


Artists need help with the business side of their career, and this 302-page, twenty-one-chapter volume answers all the questions they could have. Ultimately, it guides artists to create both a long- and short-term marketing plan so they can become independent businesspeople. It educates them to gain a competitive edge in the marketplace, honing their business skills and knowledge of their legal rights.

Artists will learn about: overcoming roadblocks, the secrets of successful ...

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Overview


Artists need help with the business side of their career, and this 302-page, twenty-one-chapter volume answers all the questions they could have. Ultimately, it guides artists to create both a long- and short-term marketing plan so they can become independent businesspeople. It educates them to gain a competitive edge in the marketplace, honing their business skills and knowledge of their legal rights.

Artists will learn about: overcoming roadblocks, the secrets of successful artists, alternative avenues for selling art, building name recognition, sales and publicity tactics, pricing artwork, planning an exhibition, creating a beautiful portfolio, photographing artwork, the proper way to contact a gallery, succeeding without a rep, promotion, maximizing value, and much more.

Constance Smith began her career as an art rep in California. She has been assisting artists nationwide for over twenty years. She is co-author of Art Office and Internet 101.

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Editorial Reviews

Booknews
An accessible, practical guide providing coverage of a myriad of subjects useful to artists who would like to sell their work. Topics include business basics, number crunching, legal protection, pricing, shipping and displaying, creating and planning an exhibit, presentation finesse, marketing plans, promo pieces, and sales techniques. Discussion also includes reps and galleries, shows and fairs, greeting cards, and the licensing industry. Checklists and recommended reading lists help readers stay on target. Annotation c. by Book News, Inc., Portland, Or.
Internet Bookwatch
This handbook for fine artists appears in a newly updated version to provide the basics on how to help art reach the buyers of modern times. Chapters provide a wide range of marketing options, from creating presentations and resumes to alternatives to selling art directly. Art Marketing 101 is an outstanding 'must' for any aspiring to make a living by producing art.
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Product Details

  • ISBN-13: 9780940899346
  • Publisher: ArtNetwork
  • Publication date: 3/1/1997
  • Edition description: REVISED
  • Edition number: 2
  • Pages: 336
  • Product dimensions: 8.32 (w) x 10.30 (h) x 0.91 (d)

Meet the Author

Constance Smith, owner and founder of ArtNetwork Press, has been assisting fine artists nationwide in their marketing needs for more than 23 years. Professional netowrking has made her familiar with all facets of the art world.
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