Art of Editing / Edition 7

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Editorial Reviews

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This latest edition of a classic journalism text takes into account the monumental changes and alliances now reshaping the media world. In addition to stressing the importance of traditional editing, taking many of its examples from newspapers, it also explores the process of editing for broadcast outlets, corporate and general magazines, and online services. Covers all facets of the editor's daily work: grammar and style, headlines, libel and fairness, typefaces and page design, etc. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780205319572
  • Publisher: Pearson
  • Publication date: 8/25/2000
  • Edition description: Older Edition
  • Edition number: 7
  • Pages: 480
  • Product dimensions: 7.24 (w) x 9.38 (h) x 1.07 (d)

Table of Contents

Preface xi
Part 1 Editing in the Information Age 1
Chapter 1 Editing for Today's Changing Media 2
The Media Evolve 2
Threats and Opportunities 4
The Nature of News 9
The Role of the Editor 11
The Art of Editing 11
Chapter 2 The Editor and the Audience 13
The Disconnected Audience 13
Advertising Prompts Change 15
An Industry in Turmoil 16
The Contrary View 17
Evaluating the Media Mix 19
The Infomedium 20
A Response to Change 21
Understanding U.S. Audiences 22
Credibility and the Media 25
Measures of Readability 27
Changing Needs of Changing Consumers 29
Part 2 The Fundamentals of Editing 31
Chapter 3 The Editing Process 32
The Editor's Role 32
The Value of the Copy Editor 34
The Editor's Responsibilities 38
Editing the Story 41
Recognizing Writing Styles 45
Chapter 4 The Four C's: Be Correct, Concise, Consistent and Complete 57
Be Correct 57
Be Concise 67
Be Consistent 75
Be Complete 76
Chapter 5 Editing for Precision in Language 80
Abusing English 80
Grammar 81
Usage 93
Chapter 6 Editing for Style 110
Why Style Matters 110
Identifications 111
Trade Names 113
Religion 113
Death Stories 115
Medical News 116
Weather 118
Disaster 122
Labor Disputes 123
Financial News 123
Ships and Boats 125
Sports 126
Lifestyle Pages 130
Chapter 7 Editing for Libel, Taste and Fairness 133
Law and the Media 133
Editing for Libel and Privacy 134
Editing for Taste 151
Editing for Fairness 153
Part 3 Editing for the Print Media 155
Chapter 8 Writing the Newspaper Headline 156
Headline Functions 156
The Headline Writing Process 159
The Headline Order 159
Counting the Headline 164
Forming the Headline 165
The Title Lesson 167
Headline Rules 168
Common Headline Problems 176
Chapter 9 Editing Wire News for Publication 191
Sources of Wire News 192
How the Wires Operate 193
Budgets and Priorities 194
Sorting the Pieces 195
Editing the Wire 197
Chapter 10 Editing Magazines and Corporate Publications 202
An Industry of Diversity 202
Magazine Characteristics 203
Editing the Magazine 205
Article Headings 206
Magazine Design 207
Magazine Production 210
Chapter 11 Using Photos and Graphics in Print 213
The Importance of Graphic Elements 213
Photographer-Editor Relationships 215
Editing Decisions 216
Pictures as Copy 223
Changing Photo Technology 224
The Enlarging-Reducing Formula 225
Taste in Picture Editing 227
Picture Pages 230
Caption Guidelines 234
Information Graphics 235
Chapter 12 An Introduction to Using Type 242
Making Type Easier and Faster to Read 241
What Editors Should Know About Typefaces 246
General Type Measurements 247
Differentiating Typefaces 248
How to Measure Type from a Printed Page 255
An Introduction to Leading 257
Type Selection Principles 263
Typography on a Desktop Computer 268
Developing Artistic Judgment 271
Chapter 13 An Introduction to Newspaper Layout and Design 272
Makeup, Layout or Design: Which to Use in Planning? 272
How Important Is Good Newspaper Design? 273
How to Recognize a Well-Designed Newspaper 274
Layout and Design Goals for an Editor 276
Principles of Artistic Design Applied to Newspapers 278
Visualizing Total Page Structure 283
Take a Look at Full-Page Newspaper Layouts 284
The Mechanics of Page Layout 285
The Use of Desktop Computers in Page Layout 307
Chapter 14 An Introduction to Magazine and Newsletter Design 310
Why Magazine and Newsletter Design in an Editing Book? 310
Design in Magazines and Newsletters 310
Magazine Classifications 313
Principles of Newspaper Design Also Apply to Magazines 315
Graphic Styling Alternatives 316
Magazine Covers 323
An Introduction to Newsletter Design 327
What is a Newsletter? 327
How Different Is Newsletter Design? 327
What Essentials Are Necessary to Produce a Newsletter? 329
Problems and Solutions of Newsletters 329
Use of Photographs 331
Part 4 Editing for Other Media 337
Chapter 15 Editing for the Broadcast Media 338
Copy Sources 343
Preparation of Copy 345
Broadcast Style 346
Taste 350
Attributions 350
Audio and Video Tapes 351
Television News 351
Copy Formats 354
Chapter 16 Editing for the New Media 357
New Editions for a New Medium 357
Layers and Links 359
Online Journalism and Credibility 360
Types of New Media 362
Sources of Information 363
Online Editor 364
The Web's Importance 365
Online Media and the Future 368
Chapter 17 Editing Advertising and Promotional Copy 371
Print Advertising 371
Broadcast Advertising 374
Promotional Copy 375
Appendix I Wire Service Style 378
Appendix II Copy-Editing and Proofreading Symbols 420
Appendix III SPJ Code of Ethics 425
Appendix IV Glossary 429
Index 445
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