The Art of Editing / Edition 6

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Overview

This has been the leading book in its field because it continues to offer readers the most comprehensive discussion of editing techniques on the market today. A major update from front to back, this edition pays more attention to the places where there are jobs—corporate magazines, broadcasting, new media, public relations, and advertising. Yet, it continues to emphasize more traditional newspaper editing. This book offers readers the most comprehensive discussion of techniques and strategies for today's evolving market.
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Editorial Reviews

Booknews
A textbook for use in a journalism curriculum, explaining the principles and practices of editing news, this edition updated to include on-line media as well as the traditional print and broadcast outlets. Most of the examples of both good and bad editing are still drawn from newspapers, but new chapters explain how to adapt the ideas to the new forms. Also includes information on using graphics and type and on layout and design, and a glossary explaining the peculiar meanings given to some perfectly ordinary words. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780205262199
  • Publisher: Allyn & Bacon, Inc.
  • Publication date: 12/28/1996
  • Edition description: Older Edition
  • Edition number: 6
  • Pages: 462
  • Product dimensions: 7.19 (w) x 9.44 (h) x 1.09 (d)

Table of Contents

Preface
Ch. 1 Editing for Today's Changing Media 2
Ch. 2 The Editor and the Audience 12
Ch. 3 The Editing Process 30
Ch. 4 The Four C's: Be Correct, Concise, Consistent and Complete 55
Ch. 5 Editing for Precision in Language 78
Ch. 6 Editing for Style 108
Ch. 7 Editing for Libel, Taste and Fairness 133
Ch. 8 Writing the Newspaper Headline 154
Ch. 9 Editing Wire News for Publication 191
Ch. 10 Editing Magazines and Corporate Publications 201
Ch. 11 Using Photos and Graphics in Print 211
Ch. 12 An Introduction to Using Type 240
Ch. 13 An Introduction to Newspaper Layout and Design 270
Ch. 14 An Introduction to Magazine and Newsletter Design 314
Ch. 15 Editing for the Broadcast Media 336
Ch. 16 Editing for the New Media 355
Ch. 17 Editing Advertising and Promotional Copy 367
App. I Wire Service Style 374
App. II Copy-Editing and Proofreading Symbols 416
App. III Database Searches 421
App. IV Glossary 425
Index 443
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