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The Art of Editing

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This has been the leading book in its field because it continues to offer readers the most comprehensive discussion of editing techniques on the market today. A major update from front to back, this edition pays more attention to the places where there are jobs—corporate magazines, broadcasting, new media, public relations, and advertising. Yet, it continues to emphasize more traditional newspaper editing. This book offers readers the most comprehensive discussion of techniques and strategies for today's evolving...
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1986 Hard cover 4th ed. Fine. No Jacket Fine. No dust jacket. 534 p. Audience: General/trade. Near Fine/No Dj, hardback, 4th Edition. Lisa-437.

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0023062908 Very Good item in stock, may show minimal wear from storage. Book is unread, but cover does have some defects. Pages may be yellowing from time and storage. Some shelf ... wear to edges and corners. May have small marks, folds or tears. Back cover has a few scratches and spots. I ship daily and provide tracking! 100% Money Back Guarantee! Read more Show Less

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New York, NY 1986 Hardcover 4th Edition Good Condition Useed good, all pages clean. Cover shows some wear. Quantity Available: 1. ISBN: 0023062908. ISBN/EAN: 9780023062902. ... Inventory No: ABE427981712. Read more Show Less

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useed good ,all pages clean. Cover shows some wear. Quantity Available: 1. ISBN: 0023062908. ISBN/EAN: 9780023062902. Inventory No: ABE427981712. 4th Edition.

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Overview

This has been the leading book in its field because it continues to offer readers the most comprehensive discussion of editing techniques on the market today. A major update from front to back, this edition pays more attention to the places where there are jobs—corporate magazines, broadcasting, new media, public relations, and advertising. Yet, it continues to emphasize more traditional newspaper editing. This book offers readers the most comprehensive discussion of techniques and strategies for today's evolving market.
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Editorial Reviews

Booknews
A textbook for use in a journalism curriculum, explaining the principles and practices of editing news, this edition updated to include on-line media as well as the traditional print and broadcast outlets. Most of the examples of both good and bad editing are still drawn from newspapers, but new chapters explain how to adapt the ideas to the new forms. Also includes information on using graphics and type and on layout and design, and a glossary explaining the peculiar meanings given to some perfectly ordinary words. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780023062902
  • Publisher: Prentice Hall Professional Technical Reference
  • Publication date: 4/1/1986
  • Edition description: 4th ed
  • Edition number: 4
  • Pages: 551

Table of Contents

Preface
Ch. 1 Editing for Today's Changing Media 2
Ch. 2 The Editor and the Audience 12
Ch. 3 The Editing Process 30
Ch. 4 The Four C's: Be Correct, Concise, Consistent and Complete 55
Ch. 5 Editing for Precision in Language 78
Ch. 6 Editing for Style 108
Ch. 7 Editing for Libel, Taste and Fairness 133
Ch. 8 Writing the Newspaper Headline 154
Ch. 9 Editing Wire News for Publication 191
Ch. 10 Editing Magazines and Corporate Publications 201
Ch. 11 Using Photos and Graphics in Print 211
Ch. 12 An Introduction to Using Type 240
Ch. 13 An Introduction to Newspaper Layout and Design 270
Ch. 14 An Introduction to Magazine and Newsletter Design 314
Ch. 15 Editing for the Broadcast Media 336
Ch. 16 Editing for the New Media 355
Ch. 17 Editing Advertising and Promotional Copy 367
App. I Wire Service Style 374
App. II Copy-Editing and Proofreading Symbols 416
App. III Database Searches 421
App. IV Glossary 425
Index 443
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