The Art of Editing / Edition 6

The Art of Editing / Edition 6

by Floyd K. Baskette, Jack Z. Sissors
     
 

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ISBN-10: 0205262198

ISBN-13: 9780205262199

Pub. Date: 12/28/1996

Publisher: Allyn & Bacon, Inc.

This has been the leading book in its field because it continues to offer readers the most comprehensive discussion of editing techniques on the market today. A major update from front to back, this edition pays more attention to the places where there are jobs—corporate magazines, broadcasting, new media, public relations, and

Overview

This has been the leading book in its field because it continues to offer readers the most comprehensive discussion of editing techniques on the market today. A major update from front to back, this edition pays more attention to the places where there are jobs—corporate magazines, broadcasting, new media, public relations, and advertising. Yet, it continues to emphasize more traditional newspaper editing. This book offers readers the most comprehensive discussion of techniques and strategies for today's evolving market.

Product Details

ISBN-13:
9780205262199
Publisher:
Allyn & Bacon, Inc.
Publication date:
12/28/1996
Edition description:
Older Edition
Pages:
462
Product dimensions:
7.19(w) x 9.44(h) x 1.09(d)

Table of Contents

Preface xi
PART 1 EDITING IN THE INFORMATION AGE 1(28)
Chapter 1 Editing for Today's Changing Media
2(10)
The Media Are Challenged
2(2)
Threats and Opportunities
4(5)
The Nature of News
9(1)
The Role of the Editor
10(1)
The Art of Editing
11(1)
Chapter 2 The Editor and the Audience
12(17)
The Disconnected Audience
12(2)
Advertising Prompts Change
14(1)
An Industry in Turmoil
15(1)
The Contrary View
16(2)
Evaluating the Media Mix
18(1)
The Infomedium
19(1)
A Response to Change
20(1)
Understanding U.S. Audiences
21(3)
Credibility and the Media
24(1)
Measures of Readability
25(2)
Changing Needs of Changing Consumers
27(2)
PART 2 THE FUNDAMENTALS OF EDITING 29(124)
Chapter 3 The Editing Process
30(25)
The Editor's Role
30(2)
The Value of the Copy Editor
32(4)
The Editor's Responsibilities
36(3)
Editing the Story
39(4)
Recognizing Writing Styles
43(12)
Chapter 4 The Four C's: Be Correct, Concise, Consistent and Complete
55(23)
Be Correct
55(10)
Be Concise
65(8)
Be Consistent
73(1)
Be Complete
74(4)
Chapter 5 Editing for Precision in Language
78(30)
Abusing English
78(1)
Grammar
79(12)
Usage
91(17)
Chapter 6 Editing for Style
108(25)
Why Style Matters
108(1)
Identifications
109(2)
Trade Names
111(1)
Religion
111(2)
Death Stories
113(1)
Medical News
114(2)
Weather
116(4)
Disaster
120(1)
Labor Disputes
121(1)
Financial News
122(2)
Ships and Boats
124(1)
Sports
125(4)
Lifestyle Pages
129(4)
Chapter 7 Editing for Libel, Taste and Fairness
133(20)
Law and the Media
133(1)
Editing for Libel
134(16)
Editing for Taste
150(2)
Editing for Fairness
152(1)
PART 3 EDITING FOR THE PRINT MEDIA 153(182)
Chapter 8 Writing the Newspaper Headline
154(37)
Headline Functions
154(2)
The Headline Writing Process
156(1)
The Headline Order
157(5)
Counting the Headline
162(1)
Forming the Headline
163(2)
The Title Lesson
165(1)
Headline Rules
166(8)
Common Headline Problems
174(17)
Chapter 9 Editing Wire News for Publication
191(10)
Sources of Wire News
192(1)
How the Wires Operate
193(1)
Budgets and Priorities
194(1)
Sorting the Pieces
195(2)
Editing the Wire
197(4)
Chapter 10 Editing Magazines and Corporate Publications
201(10)
An Industry of Diversity
201(1)
Magazine Characteristics
202(2)
Editing the Magazine
204(1)
Article Headings
205(1)
Magazine Design
206(3)
Magazine Production
209(2)
Chapter 11 Using Photos and Graphics in Print
211(29)
The Importance of Graphic Elements
211(2)
Photographer-Editor Relationships
213(1)
Editing Decisions
214(7)
Pictures as Copy
221(1)
Changing Photo Technology
222(1)
The Enlarging-Reducing Formula
223(1)
Pictures Can Lie
223(3)
Taste in Picture Editing
226(1)
Picture Pages
226(5)
Caption Guidelines
231(3)
Information Graphics
234(6)
Chapter 12 An Introduction to Using Type
240(30)
Making Type Easier and Faster to Read
241(3)
What Editors Should Know About Typefaces
244(1)
General Type Measurements
244(1)
Differentiating Typefaces
245(7)
How to Measure Type from a Printed Page
252(2)
An Introduction to Leading
254(6)
Type Selection Principles
260(6)
Typography on a Desktop Computer
266(2)
Developing Artistic Judgment
268(2)
Chapter 13 An Introduction to Newspaper Layout and Design
270(44)
Makeup, Layout or Design?
270(1)
How Important Is Good Newspaper Design?
271(1)
How to Recognize a Well-Designed Newspaper
272(2)
Visualizing Total Page Structure
274(5)
Layout and Design Goals for an Editor
279(3)
Principles of Artistic Design Applied to Newspapers
282(3)
The Mechanics of Page Layout
285(21)
The Use of Desktop Computers in Page Layout
306(2)
Take a Look at Full-Page Newspaper Layouts
308(6)
Chapter 14 An Introduction to Magazine and Newsletter Design
314(21)
Why Magazine and Newsletter Design in an Editing Book?
314(1)
Design in Magazines and Newsletters
314(5)
Magazine Classifications
319(5)
Principles of Newspaper Design Also Apply to Magazines
324(5)
Graphic Styling Alternatives
329(5)
Magazine Covers
334(1)
PART 4 EDITING FOR OTHER MEDIA 335(39)
Chapter 15 Editing for the Broadcast Media
336(19)
Copy Sources
341(2)
Preparation of Copy
343(1)
Broadcast Style
344(4)
Taste
348(1)
Attributions
349(1)
Audio and Video Tapes
349(1)
Television News
350(2)
Copy Formats
352(3)
Chapter 16 Editing for the New Media
355(12)
A New Source of News
355(1)
Outlets for Publishing
356(1)
Sources of Information
357(1)
The New-Media Editor
358(1)
The Web's Importance
359(4)
New Media and the Future
363(4)
Chapter 17 Editing Advertising and Promotional Copy
367(7)
Print Advertising
367(3)
Broadcast Advertising
370(1)
Promotional Copy
371(3)
Appendix I Wire Service Style 374(42)
Appendix II Copy-Editing and Proofreading Symbols 416(5)
Appendix III Database Searches 421(4)
Appendix IV Glossary 425(18)
Index 443

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