The Art of Editing / Edition 6

The Art of Editing / Edition 6

by Floyd K. Baskette, Jack Z. Sissors
     
 

This has been the leading book in its field because it continues to offer readers the most comprehensive discussion of editing techniques on the market today. A major update from front to back, this edition pays more attention to the places where there are jobs—corporate magazines, broadcasting, new media, public relations, andSee more details below

Overview

This has been the leading book in its field because it continues to offer readers the most comprehensive discussion of editing techniques on the market today. A major update from front to back, this edition pays more attention to the places where there are jobs—corporate magazines, broadcasting, new media, public relations, and advertising. Yet, it continues to emphasize more traditional newspaper editing. This book offers readers the most comprehensive discussion of techniques and strategies for today's evolving market.

Product Details

ISBN-13:
9780205262199
Publisher:
Allyn & Bacon, Inc.
Publication date:
12/28/1996
Edition description:
Older Edition
Pages:
462
Product dimensions:
7.19(w) x 9.44(h) x 1.09(d)

Table of Contents

Preface
Ch. 1Editing for Today's Changing Media2
Ch. 2The Editor and the Audience12
Ch. 3The Editing Process30
Ch. 4The Four C's: Be Correct, Concise, Consistent and Complete55
Ch. 5Editing for Precision in Language78
Ch. 6Editing for Style108
Ch. 7Editing for Libel, Taste and Fairness133
Ch. 8Writing the Newspaper Headline154
Ch. 9Editing Wire News for Publication191
Ch. 10Editing Magazines and Corporate Publications201
Ch. 11Using Photos and Graphics in Print211
Ch. 12An Introduction to Using Type240
Ch. 13An Introduction to Newspaper Layout and Design270
Ch. 14An Introduction to Magazine and Newsletter Design314
Ch. 15Editing for the Broadcast Media336
Ch. 16Editing for the New Media355
Ch. 17Editing Advertising and Promotional Copy367
App. IWire Service Style374
App. IICopy-Editing and Proofreading Symbols416
App. IIIDatabase Searches421
App. IV Glossary425
Index443

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