The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand

The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand

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by Lee LeFever
     
 

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Become an explanation specialist

You've done the hard work. Your product or service works beautifully—but something is missing. People just don't see the big idea, and it's keeping you from being successful. Your idea has an explanation problem.

The Art of Explanation is for businesspeople, educators, and influencers who want to

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Overview

Become an explanation specialist

You've done the hard work. Your product or service works beautifully—but something is missing. People just don't see the big idea, and it's keeping you from being successful. Your idea has an explanation problem.

The Art of Explanation is for businesspeople, educators, and influencers who want to improve their explanation skills and start solving explanation problems. These tools, tactics, and techniques will help you consistently inspire audiences to fall in love with your ideas, products, or services through better explanations in any medium. You will learn to:

  • Plan: Learn explanation basics, what causes them to fail, and how to diagnose explanation problems
  • Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience
  • Present: Produce remarkable explanations with visuals and media

The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.

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Product Details

ISBN-13:
9781118417317
Publisher:
Wiley
Publication date:
11/08/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
256
Sales rank:
402,479
File size:
6 MB

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