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The admirable purpose of this book is to encourage filmmakers to incorporate the funding process into their creative palette instead of seeing it as an onerous obstacle in the path of their storytelling. Ultimately, however, the book is only partially successful. Very few truly alternative fund-raising concepts are put forward, the focus being instead on grant writing, fund-raising parties, and soliciting individual and corporate donations. Dean is a successful entrepreneur and manages a foundation that awards grants to filmmakers, which certainly gives her good insight into the inner workings of successful grants. The advice regarding inclusion of visual media along with the grant proposal is invaluable. Unfortunately, the focus of the book, all of its examples, and the vast majority of its strategies pertain to documentary filmmaking; there is very little information for narrative fiction film. An excellent 75-page appendix of resources and leads makes this a worthwhile purchase for reference in large or specialized collections. Otherwise, consider it a secondary acquisition.