The Art of Floral Design / Edition 3

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Plan your career in floral design with the 3rd Edition of THE ART OF FLORAL DESIGN! Newly expanded and updated, the book introduces you to the full range of floral design techniques, from basic to advanced, with vivid photographs, colorful illustrations, and easy-to-understand descriptions. THE ART OF FLORAL DESIGN, 3rd Edition balances theory with practice, covering the history of design, artistic elements, floral anatomy, and nomenclature, along with techniques, tools, and specialties. Much more than a design book, THE ART OF FLORAL DESIGN, 3rd Edition prepares you for a 21st century career with discussions on distribution, business practices, and other industry-specific issues that lead you to future success both in and out of the classroom.

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Editorial Reviews

From the Publisher
"Comprehensive coverage of material, well-written illustrations."
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Product Details

  • ISBN-13: 9781418063030
  • Publisher: Cengage Learning
  • Publication date: 6/25/2012
  • Edition number: 3
  • Pages: 800
  • Sales rank: 509,865
  • Product dimensions: 8.70 (w) x 10.90 (h) x 1.40 (d)

Table of Contents

Introduction. 1. Harvest and Distribution. 2. Flower Retailing. 3. Careers and Continuing Education. 4. Nomenclature. 5. Postharvest Physiology. 6. Care and Handling. 7. Design, Style, Harmony, and Unity. 8. Color. 9. Balance, Proportion and Scale. 10. Focal Point and Rhythm. 11. Line, Form, Space and Depth. 12. Texture and Fragrance. 13. Tools, Containers, and the Mechanics of Arrangement. 14. Flower and Foliage Forms. 15. Shapes of Floral Arrangements. 16. Special Occasion and Holidays. 17. Flowers to Wear. 18. Everlasting Designs. 19. A History of Floral Design. 20. Oriental Style of Design. 21. Contemporary Style and Technique. 22. Wedding Flowers. 23. Sympathy Flowers. 24. Flowers. 25. Foliages. Glossary. Bibliography. Index.

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