The Art of Looking Sideways

( 8 )

Overview

Master designer Alan Fletcher has spent a lifetime collecting images, ideas, quotations, anecdotes, jokes, memories, reflections and scraps of useless information that take his fancy. In The Art of Looking Sideways, all this stuff is distilled into a quirky and highly entertaining feast for the eye and the mind. Loosely arranged in 72 'chapters', this book explores the workings of the eye, the hand, the brain and the imagination in a wonderfully inventive sequence of pages that are themselves masterly ...
See more details below
Hardcover (Reprint)
$34.64
BN.com price
(Save 30%)$49.95 List Price
Pick Up In Store

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Hardcover)
  • All (21) from $17.80   
  • New (10) from $31.30   
  • Used (11) from $17.28   
Sending request ...

More About This Book

Overview

Master designer Alan Fletcher has spent a lifetime collecting images, ideas, quotations, anecdotes, jokes, memories, reflections and scraps of useless information that take his fancy. In The Art of Looking Sideways, all this stuff is distilled into a quirky and highly entertaining feast for the eye and the mind. Loosely arranged in 72 'chapters', this book explores the workings of the eye, the hand, the brain and the imagination in a wonderfully inventive sequence of pages that are themselves masterly demonstrations of the art of design. This book does not set out to teach lessons, but everybody who opens it will be captivated by Alan Fletcher's witty and inimitable exploration of such subjects as perception, colour, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value. The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay of word and image, who relish the odd and the unexpected, and who don't like to take the visual world – or themselves – too seriously.
Read More Show Less

Editorial Reviews

Library Journal
This vast collection of assorted visual and verbal content is loosely strung together by the common thread of whatever captures the attention of celebrated designer Fletcher best known for his founding roles in the English design firm Fletcher Forbes Gill and the internationally recognized design group Pentagram. A table of contents (with headings such as "Learning," "Noise," and "Imagination") provides a loose structure for what is an otherwise unfettered stream-of-consciousness outpouring. In the author's own words, the book is "a journey without a destination." The book is tailor-made for those with short attention spans, since any given thought or narrative rarely runs for more than a spread. A worthy companion to other large, contemporary, designer-orchestrated explorations of visual culture, such as Bruce Mau's Life Style (Phaidon, 2000) or John Maeda's Maeda @ Media (Rizzoli, 2000), this book will delight anyone who enjoys unexpected visual and verbal play, cultural and historical observations and insights, and staggering amounts of trivia and anecdotes. Best suited for larger public libraries or libraries with extensive liberal arts, fine arts, or art history sections. Phil Hamlett, Turner & Associates, San Francisco Copyright 2001 Cahners Business Information.
Read More Show Less

Product Details

  • ISBN-13: 9780714834498
  • Publisher: Phaidon Press, Incorporated
  • Publication date: 8/30/2001
  • Edition description: Reprint
  • Pages: 534
  • Sales rank: 184,778
  • Product dimensions: 8.62 (w) x 10.00 (h) x 2.63 (d)

Customer Reviews

Average Rating 3.5
( 8 )
Rating Distribution

5 Star

(3)

4 Star

(0)

3 Star

(2)

2 Star

(2)

1 Star

(1)

Your Rating:

Review Guidelines
Add Recommendations
Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 8 Customer Reviews

  • Posted January 2, 2010

    Pound for Pound: This is the best book on the thought process of a great graphic designer

    Fletcher is an excellent example of the eclectic interests of a designer. In this huge volume, he vacuum cleans the universe for ideas. He synthesizes ideas and turns them into something new. This book occupies a special place on my bookshelf. I quote from it from time-to-time on my blog.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted June 26, 2002

    This book is a conversational gem!

    For those of you looking to read something truly witty and intelligent. Read this! Full of wisdom, worldly ideas, theories and artful suprises. This book is a conversational gem. Read it for yourself, buy it as a precious gift. Learn, laugh, think and above all-enjoy!

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted December 16, 2009

    No text was provided for this review.

  • Anonymous

    Posted January 8, 2010

    No text was provided for this review.

  • Anonymous

    Posted March 30, 2010

    No text was provided for this review.

  • Anonymous

    Posted April 17, 2010

    No text was provided for this review.

  • Anonymous

    Posted May 17, 2010

    No text was provided for this review.

  • Anonymous

    Posted February 14, 2010

    No text was provided for this review.

Sort by: Showing all of 8 Customer Reviews
If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)