The Art of Looking Sideways

The Art of Looking Sideways

3.2 8
by Alan Fletcher
     
 

"

The Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the

Overview

"

The Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, color and imagery.

This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, color, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value.

The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected."

Editorial Reviews

From the Publisher
""

The design book of the century may have already been written." – Design Week"

Alan Fletcher’s book challenges both dogma and habit by questioning how we see things, how we read things and how we understand things." – Royal College of Art, London"

This book will delight anyone who enjoys unexpected visual and verbal play, cultural and historical observations and insights, and staggering amounts of trivia and anecdotes." – Library Journal"

Library Journal
This vast collection of assorted visual and verbal content is loosely strung together by the common thread of whatever captures the attention of celebrated designer Fletcher best known for his founding roles in the English design firm Fletcher Forbes Gill and the internationally recognized design group Pentagram. A table of contents (with headings such as "Learning," "Noise," and "Imagination") provides a loose structure for what is an otherwise unfettered stream-of-consciousness outpouring. In the author's own words, the book is "a journey without a destination." The book is tailor-made for those with short attention spans, since any given thought or narrative rarely runs for more than a spread. A worthy companion to other large, contemporary, designer-orchestrated explorations of visual culture, such as Bruce Mau's Life Style (Phaidon, 2000) or John Maeda's Maeda @ Media (Rizzoli, 2000), this book will delight anyone who enjoys unexpected visual and verbal play, cultural and historical observations and insights, and staggering amounts of trivia and anecdotes. Best suited for larger public libraries or libraries with extensive liberal arts, fine arts, or art history sections. Phil Hamlett, Turner & Associates, San Francisco Copyright 2001 Cahners Business Information.

Product Details

ISBN-13:
9780714834498
Publisher:
Phaidon Press
Publication date:
08/30/2001
Edition description:
Reprint
Pages:
1064
Sales rank:
595,074
Product dimensions:
8.62(w) x 10.00(h) x 2.63(d)
Age Range:
13 - 18 Years

Meet the Author

"

Alan Fletcher belongs to that elite international group of designers who have transcended the conventional boundaries of their craft. He is a founder member of the design group Pentagram, with whom he has stayed for 20 years. He now works independently from his own studio in London. He is consultant Art Director to Phaidon Press."

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Art of Looking Sideways 3.3 out of 5 based on 0 ratings. 8 reviews.
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iansummers More than 1 year ago
Fletcher is an excellent example of the eclectic interests of a designer. In this huge volume, he vacuum cleans the universe for ideas. He synthesizes ideas and turns them into something new. This book occupies a special place on my bookshelf. I quote from it from time-to-time on my blog.
Anonymous More than 1 year ago
Guest More than 1 year ago
For those of you looking to read something truly witty and intelligent. Read this! Full of wisdom, worldly ideas, theories and artful suprises. This book is a conversational gem. Read it for yourself, buy it as a precious gift. Learn, laugh, think and above all-enjoy!