The Art of Public Speaking / Edition 11

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Overview

The Art of Public Speaking 11e continues to define the art of being the best by helping today’s students become capable, responsible speakers and thinkers. With a strong focus on the practical skills of public speaking and grounded in classical and contemporary theories of rhetoric, The Art of Public Speaking offers full coverage of all major aspects of speech preparation and presentation. Utilizing the full suite of resources, students learn to internalize the principles of public speaking, build confidence through speech practice, and prepare for success in the classroom and beyond. With the new Enhanced Speech Capture in Connect Lucas, instructors now have the ability to evaluate live speeches using a customizable rubric in the classroom. Instructors may also upload speech videos on students’ behalf to create and manage true peer review assignments. With its ground-breaking adaptive learning system, Connect Lucas™ also helps students “know what they know,” while guiding them to experience and learn important concepts that they need to know to succeed.

With McGraw-Hill Create™, instructors can now customize their Lucas 11e textbook to the section level, selecting and arranging only the sections covered in the course. The new Create system will automatically repaginate and re-number chapters, sections, graphs, and illustrations, based on how the instructor chooses to arrange them. This deep level of customization guarantees that students pay only for the content covered in the course.

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Product Details

  • ISBN-13: 9780073406732
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 10/4/2011
  • Edition description: New Edition
  • Edition number: 11
  • Pages: 480
  • Sales rank: 17,138
  • Product dimensions: 7.90 (w) x 9.90 (h) x 0.60 (d)

Meet the Author

ABOUT THE AUTHOR

Stephen E. Lucas is Professor of Communication Arts and Evjue-Bascom Professor in the Humanities at the University of Wisconsin-Madison, where he has taught since 1972. He received his bachelor's degree from the University of California, Santa Barbara, and his master's and doctorate degrees from Penn State University.

Professor Lucas has been recognized for his work as both a scholar and a teacher. His first book, Portents of Rebellion: Rhetoric and Revolution in Philadelphia, 1765-1776, received the Golden Anniversary Award of the National Communication Association in 1977 and was nominated for a Pulitzer Prize. His major articles include "The Schism in Rhetorical Scholarship" (1981), "The Renaissance of American Public Address: Text and Context in Rhetorical Criticism" (1988), "The Stylistic Artistry of the Declaration of Independence” (1990), and “The Rhetorical Ancestry of the Declaration of Independence” (1998), for which he received the Golden Anniversary Monograph Award of the National Communication Association. His most recent book is Words of a Century: The Top 100 American Speeches, 1900-1999 (2009).

Professor Lucas has received a number of teaching awards, including the Chancellor's Award for Excellence in Teaching at the University of Wisconsin and the National Communication Association’s Donald Ecroyd Award for Outstanding Teaching in Higher Education. His lecture course on "The Rhetoric of Campaigns and Revolutions" is among the most popular on campus and has twice been selected for statewide broadcast in its entirety by Wisconsin Public Radio. Professor Lucas is featured in the Educational Video Group’s program on the history of American public address, and he has appeared on the History Channel’s documentary on the Declaration of Independence.

Professor Lucas has directed the introductory public speaking course at the University of Wisconsin-Madison since 1973. Over the years he has been responsible for numerous teaching innovations and has supervised the training of hundreds of graduate assistants. In addition to participating in public speaking workshops and colloquia at schools throughout the United States, he has served as a judge for the major national English-language public speaking competitions in China, has lectured at numerous Chinese universities, and has conducted workshops for Chinese instructors on teaching public speaking.

Stephen Lucas and his wife, Patty, live in Madison, Wisconsin, and have two sons, Jeff and Ryan. His interests include travel, sports, art, and photography.

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Table of Contents

PART ONE: SPEAKING AND LISTENING
Chapter 1: Speaking in Public 1
Chapter 2: Ethics and Public Speaking 33
Chapter 3: Listening 55
PART TWO: SPEECH PREPARATION: GETTING STARTED
Chapter 4: Selecting a Topic and a Purpose 75
Chapter 5: Analyzing the Audience 99
Chapter 6: Gathering Materials 127
Chapter 7: Supporting Your Ideas 167
PART THREE: SPEECH PREPARATION: ORGANIZING AND OUTLINING
Chapter 8: Organizing the Body of the Speech 197
Chapter 9: Beginning and Ending the Speech 221
Chapter 10: Outlining the Speech 245
PART FOUR: PRESENTING THE SPEECH
Chapter 11: Using Language 263
Chapter 12: Delivery 291
Chapter 13: Using Visual Aids 315
PART FIVE: VARIETIES OF PUBLIC SPEAKING
Chapter 14: Speaking to Inform 341
Chapter 15: Speaking to Persuade 369
Chapter 16: Methods of Persuasion 403
Chapter 17: Speaking on Special Occassions 439
Chapter 18: Speaking in Small Groups 457
Appendix: Speeches for Analysis and Discussion
Question of Culture A2
Choices and Change A4
I Have a Dream A7
Dying to be Thin A11
A Whisper of Aids A13
Boxing: The Most Dangerous Sport A16
A Reel Doctor's Advice to Some Real Doctors A19
Tiananmen Square A24
Photo Credits P1
Index I1
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Customer Reviews

Average Rating 3.5
( 9 )
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Sort by: Showing all of 6 Customer Reviews
  • Posted November 1, 2012

    useless lucas zero stars

    Couldn't use book without the Connect Lucas Registration code. This book is no help at all as it doesn't give any software or access code to view material online. Everything in the book requires online subject matter. Free student trial still requires a code from inside the book that was not included. McGraw Hill could not resolve the matter, saying they are getting away from student-self-study and want the teacher to provide the url. My teacher would not get the url because that's more money the school has to pay. B&N would not resolve the problem, they sent me another useless book without the code and I had to return that one. Book cost 110+tax which was 40.00 more then I was told by the teacher it would cost me, so I figured I would pay the more money get the latest edition (lle) and have full access to online material. It ruined my class. I was frantically on the phone with my instruction, the publisher and B&N to resolve the crisis and finally had to find my own online speech material with a search. Book is also very agenda oriented. All examples of good speeches in the book come from President Obama and Muslim culture world about Ramadan and so on.

    2 out of 2 people found this review helpful.

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    Posted September 9, 2013

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    Posted September 2, 2012

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    Posted October 24, 2013

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