Artist Management for the Music Business / Edition 2

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Overview

With the evolution of the music business and the shifting influence of large record labels, the artist manager is now - more than ever - at the center of an artist's career. Artist managers are tasked with keeping abreast of the music industry and supporting the artists under their management while simultaneously managing their own careers.

Including key industry insights, exclusive planning guidance, management tools, and strategies for a successful career, Artist Management for the Music Business has the tools to support any new or experienced artist manager.

Through its analysis of over a dozen case studies, lessons, and contract examples, author Paul Allen provides a focused look at managing artists' careers. This follow-up to the best-selling second edition features a new chapter on entrepreneurship including detailed information on how to run an artist management enterprise as a business and includes coverage of anticipating risks, reacting to challenges, and basic money management. The chapter also contains additional sections on the effective use of social media, the Web, and handling online promotion. For additional resources, visit the book's website at www.artistmanagementonline.com.

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Editorial Reviews

From the Publisher
"This book is for those who are interested in the music business, especially for those who want to manage musicians. There is a lot of information to process, but the author does it in a plain, direct manner and it is well organized. He doesn't sugar coat things and clearly defines the career, letting you know what to expect. He gives plenty of real-life success stories to inspire the reader and motivate you to keep moving forward if this is your dream. While this is really a book for those interested in managing, it is also an informative read for musicians as well."—Book Bargains and Previews

"This second edition offers unique insights and information for those seeking a career in the music business. Allen (recording industry, Middle Tennessee State U.) gives a detailed account of the politics, processes and procedures from the perspective and experiences of artist managers, as well as from his own career of managing performers and other areas of the business. From making the decision to enter this high-risk, high reward career to signing a contract and beyond. Management skills, understanding the music business, budget planning and promotional guidelines are featured."—2nd Edition review in Reference and Research Book News

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Product Details

  • ISBN-13: 9780240815015
  • Publisher: Taylor & Francis
  • Publication date: 1/28/2011
  • Edition description: Older Edition
  • Edition number: 2
  • Pages: 296
  • Product dimensions: 7.40 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

Paul Allen is Associate Professor in the Department of Recording Industry at Middle Tennessee State University and co-author of Record Label Marketing, also published by Focal Press. He is also a frequent lecturer at other universities on artist management and other music business subjects. His career work has included radio, TV, political management, and the music business.

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Table of Contents

1)Professional Artist Management and Its Principles
2)Preparing to Manage
3)Preparing to be Managed
4)Lessons in Artist Management
5)Planning
6)The Artist as a Business
7)Income from Live Performance
8)Income from Songwriting
9)Income from Recording
10)Conducting Business for the Artist
11)The Artist Career Plan
12)Coaching, Leadership, and Final Advice
Appendix A: Take 6 marketing brief
Appendix B: Artist Management Contract Form
Appendix C: Partnership Agreement for Members of a Band
Appendix D: Recording Contract
Appendix E: Ke$ha's Artist Management Contract
Appendix F: Code of Conduct- Music Manager's Forum in Australia

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted November 27, 2013

    Best book on the subject

    Best book on the subject

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 7, 2012

    No text was provided for this review.

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