Artist Management for the Music Business / Edition 2

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Overview

With the evolution of the music business and the shifting influence of large record labels, the artist manager is now – more than ever – at the center of an artist’s career. Artist managers are tasked with keeping abreast of the music industry and supporting the artists under their management while simultaneously managing their own careers.

Including key industry insights, exclusive planning guidance, management tools, and strategies for a successful career, Artist Management for the Music Business has the tools to support any new or experienced artist manager.

Through its analysis of over a dozen case studies, lessons, and contract examples, author Paul Allen provides a focused look at managing artists’ careers. This follow-up to the best-selling second edition features a new chapter on entrepreneurship including detailed information on how to run an artist management enterprise as a business and includes coverage of anticipating risks, reacting to challenges, and basic money management. The chapter also contains additional sections on the effective use of social media, the Web, and handling online promotion. For additional resources, visit the book’s website at www.artistmanagementonline.com.

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Editorial Reviews

From the Publisher
"This book is for those who are interested in the music business, especially for those who want to manage musicians. There is a lot of information to process, but the author does it in a plain, direct manner and it is well organized. He doesn't sugar coat things and clearly defines the career, letting you know what to expect. He gives plenty of real-life success stories to inspire the reader and motivate you to keep moving forward if this is your dream. While this is really a book for those interested in managing, it is also an informative read for musicians as well."—Book Bargains and Previews

"This second edition offers unique insights and information for those seeking a career in the music business. Allen (recording industry, Middle Tennessee State U.) gives a detailed account of the politics, processes and procedures from the perspective and experiences of artist managers, as well as from his own career of managing performers and other areas of the business. From making the decision to enter this high-risk, high reward career to signing a contract and beyond. Management skills, understanding the music business, budget planning and promotional guidelines are featured."—2nd Edition review in Reference and Research Book News

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Product Details

  • ISBN-13: 9780240815015
  • Publisher: Taylor & Francis
  • Publication date: 1/28/2011
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 304
  • Sales rank: 115,284
  • Product dimensions: 7.40 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

Paul Allen is Associate Professor in the Department of Recording Industry at Middle Tennessee State University and co-author of Record Label Marketing, also published by Focal Press. He is also a frequent lecturer at other universities on artist management and other music business subjects. His career work has included radio, TV, political management, and the music business.

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Table of Contents

Contents

Acknowledgments

Introduction

CHAPTER 1 Professional artist management and its principles

Considering Artist Management as a Profession

Be creative, informed, and connected

Understand people and business

Functions of Management

Planning

Organizing

Leading and directing

Controlling

Artist Management Skills and Personal Traits

Understanding human nature

Leadership

Coaching

Networking

Social

Communication

Other skills

Building a Career in Artist Management

CHAPTER 2 Preparing to manage

Management Is Part of a Big Business

Acquiring the Knowledge

Understanding the Nature of Artist Management

Making decisions

Managing pressure

Managers are inconspicuous

An Understanding of Power in the Music Business

The power of money

The power of access

The power of your latest success

The power of your body of work

Power carries a responsibility to give back

The Manager as an Entrepreneur

CHAPTER 3 Entrepreneurship and Basic Money Management

The Tools for the Artist Management Entrepreneur

Skills and Characteristics of the Entrepreneur Manager

Money Management: Yours and Theirs

Final Thoughts

CHAPTER 4 The artist: Preparing to be managed

Being Commercial Is Not Selling Out

Know Who You Are Artistically

Get Experience

Build a Network

Be Professional

Be Prepared for Management

Plan to Be Patient

CHAPTER 5 Lessons in artist management: From Elvis to Ozzy and from Usher to Michael

Tom Parker

Lessons learned

Rene Angelil: Targeting

Lesson learned

Michael Jeffreys: Conflicts of Interest

Lesson learned

Peter Grant: A Shared Belief between the Artist and

the Manager

Lesson learned

Herbert Breslin: Promoting Your Artist

Lesson learned

Joe Simpson: Manage by the Boy Scout Motto

Lesson learned

Jon Landau: Keeping a Business Focus

Lessons learned

Bob Doyle: Using Your Network

Lessons learned

Andrew Loog Oldham: Exploit Your Artist’s Talents

Lessons learned

Johnny Wright: A Matter of Timing

Lessons Learned

Lou Pearlman: A Matter of Trust

Lessons learned

Sharon Osbourne: A Family Experience

Lessons learned

Lukasz Gottwald (Dr Luke): Having It In Writing

Lessons learned

Jonnetta Patton Managing An Artist’s Image

Lessons learned

CHAPTER 6 The artist management contract

Negotiating the Contract

The Length of the Contract

The Manager’s Services to the Artist

Exclusivity

Power of Attorney

The Manager’s Payment for Services

Earnings Following the Contract Period

The Manager’s Expenses

Other Sections

Contracting with a Minor

A Contract Example

CHAPTER 7 A primer for the artist manager

Setting and Achieving Goals

Planning a Personal Budget for the Artist

Planning and Budgeting an Event

An Event Plan

When and where

Invitations

Food and beverage

The performance

Promotion

A Sample Budget

Planning Tools

CHAPTER 8 The artist as a business

Understanding Target Markets

Defining an Artist’s Target Market

Ways to View Market Segments

Branding and Image

The Artist’s Support Team

Booking agent

Attorney

Publicist

Manager of new media

Business advisors

Alternative Forms of Business for the Artist

Proprietorship

Partnership

Corporation

Limited Liability Company or Partnership (LLC)

The Internet: A Primer for the Artist Manager

The importance of a domain name

A URL

Web hosting services

Content

Mining the Internet for information

CHAPTER 9 Income from live performance

Booking the Performance

Business Management of Live Performances

Tour Management

Promoting the Performance

The promoter

The Performance Contract

Merchandise

International Touring

College Tours

CHAPTER 10 Income from songwriting

Copyright

Song Publishing

Income from Songwriting

Income from Song Performance

Publishing as a Negotiating Asset

CHAPTER 11 Income from recording

Recording for Large Labels

Income and Expenses for the Artist from a

Recording Contract

Creating and paying for the recording

Artist’s income

The Role of the Producer

Other Expenses Charged to the Artist

Things for Which the Label Customarily Pays

Current Trends in Contracts for Recording Artists

A Changing Model for Major Labels?

Artists Who Record for Independent Labels

It’s Business

The Role of Radio in the Recording Artist’s Income

The business of terrestrial radio

The business of satellite and online radio

The charts

College radio

Sponsorships, Endorsements, Television, Motion Pictures

CHAPTER 12 Conducting business for the artist

Presenting the Artist for a Recording Contract:

An Exercise in Time Management

Going for the record deal

Know the purpose of the meeting and do the homework

Prepping for the meeting

Planning for results

Budget the time

Practice the meeting

The meeting

Should the artist attend the meeting?

Ending the meeting

Ethics and Payola

Ethics

Payola

CHAPTER 13 The artist career plan

An Introduction to the Plan

Recording artist business plan

About the artist

Musical genre

Biography

Talents

Experience

Uniqueness of the artist

Evaluation of the Artist

Strengths and weaknesses of the artist

Opportunities and threats

Action points based on this evaluation

Evaluation of the Manager

Strengths and weaknesses of the manager

Opportunities and threats

Conflicts of interest

Establishment of Goals and Timelines

Major goals for the artist and sample strategies

and tactics to achieve them

Goals supporting major goals (subordinate

to major goals) and sample strategies and

tactics to achieve them

Setting timelines

Development of a Marketing Plan

The state of the industry

The target market for the artist

Detailed plans to reach the target

Business Framework

Form of the business

Personnel requirements

Insurance

Other

The Financial Plan

A personal budget for the artist

Budget for career plan

Exit Strategy

The artist in a mature career

Planning by the manager to end the relationship

The Plan Outline

Recording artist business plan

CHAPTER 14 Coaching, leadership, and final advice

Coaching

Leadership

Final Advice

APPENDIX A Artist management contract form

Personal Management Agreement

APPENDIX B Partnership agreement for members of a band

General partnership agreement of

Recitals

Article I Formation of general partnership

Article II Partnership capital and loans

Article III Accountings

Article IV Profits, losses, distributions and expenses

Article V Duties of partners, rights of partnership, outside

activities and publishing participation

Article VI Management and control

Article VII Termination or admission of a partner

Article VIII Purchase price of a partnership interest

Article IX Additional provisions regarding termination

Article X Dissolution

Article XI Miscellaneous

Exhibit "A" Assets owned by prior partnership

APPENDIX C Recording contract

Recording agreement

APPENDIX D Ke$ha’s artist management contract

APPENDIX E Code of conduct: Music manager’s forum in Australia

Index

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