As Seen in Vogue: A Century of American Fashion in Advertising / Edition 1

As Seen in Vogue: A Century of American Fashion in Advertising / Edition 1

by Daniel Delis Hill
     
 


Throughout the twentieth century the ready-to-wear industry, fashion journalism, and mass-media advertising fueled one another’s success by identifying an ever-widening consumer class and fanning the desire to be fashionable. Through more than six hundred fashion ads that appeared in Vogue from the magazine’s debut in 1893 through the next ten decades,… See more details below

Overview


Throughout the twentieth century the ready-to-wear industry, fashion journalism, and mass-media advertising fueled one another’s success by identifying an ever-widening consumer class and fanning the desire to be fashionable. Through more than six hundred fashion ads that appeared in Vogue from the magazine’s debut in 1893 through the next ten decades, Hill documents not only this symbiosis but also an evolution in American fashion, society, and culture.In rich progression, the images document metamorphoses: from alabaster Victorian homemaker to painted flapper in just a generation, from conformist fifties mom to miniskirt-clad iconoclast only a decade later, from power-suited yuppie of the eighties to the techno self-stylist of the new millennium. In this long view of interactions that shaped much, much more than the fashion, Hill offers a comprehensive examination and resource for students and professionals in fashion and business history, popular culture, advertising, marketing, and women’s studies.

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Product Details

ISBN-13:
9780896726161
Publisher:
Texas Tech University Press
Publication date:
09/28/2007
Series:
Costume Society of America Series
Edition description:
New Edition
Pages:
238
Product dimensions:
8.50(w) x 10.90(h) x 0.70(d)

Meet the Author

Table of Contents

Ch. 1In the beginning1
Ch. 2Victoria through World War I18
Ch. 3Highs of the twenties and lows of the thirties34
Ch. 4World War II through the fashion-conscious fifties64
Ch. 5Youthquake in the sixties and schizophrenia in the seventies91
Ch. 6The sybaritic eighties and the fin de siecle118
Ch. 7The bare essentials : lingerie and swimwear143
Ch. 8Accessories : hats, shoes, and jewelry167

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