As Seen on TV: The Visual Culture of Everyday Life in the 1950s

As Seen on TV: The Visual Culture of Everyday Life in the 1950s

by Karal Ann Marling
     
 

ISBN-10: 0674048822

ISBN-13: 9780674048829

Pub. Date: 08/28/1998

Publisher: Harvard University Press

From the paint-by-numbers fad, to the public fascination with Mamie Eisenhower's apparel, to the visual explosion that was Elvis Presley on stage, As Seen On TV explores what Americans saw and what they looked for during television's first golden era, the 1950s.

Overview

From the paint-by-numbers fad, to the public fascination with Mamie Eisenhower's apparel, to the visual explosion that was Elvis Presley on stage, As Seen On TV explores what Americans saw and what they looked for during television's first golden era, the 1950s.

Product Details

ISBN-13:
9780674048829
Publisher:
Harvard University Press
Publication date:
08/28/1998
Pages:
336
Product dimensions:
6.42(w) x 9.58(h) x 1.14(d)

Table of Contents

Prologue

1.Namie Eisenhower's New Look

2.Hyphenated Culture: Painting by Numbers in the New Age of Leisure

3.Disneyland, 1955: The Place That Was Also a TV Show

4.Autoeroticism: America's Love Affair with the Car in the Television Age

5.When Elvis Cut His Hair: The Meaning of Mobility

6.Betty Crocker's Picture Cook Book: The Aesthetics of food in the 1950s

7.Nixon in Moscow: Appliances, Affluence, and Americanism

Afterword

Notes

Illustration Credits

Acknowledgments

Index

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