Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.
Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.
Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior
336Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior
336Product Details
ISBN-13: | 9781449336752 |
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Publisher: | O'Reilly Media, Incorporated |
Publication date: | 02/14/2014 |
Pages: | 336 |
Product dimensions: | 6.00(w) x 8.90(h) x 0.80(d) |