Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires / Edition 1

Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires / Edition 1

by Norman M. Bradburn, Seymour Sudman, Brian Wansink
     
 

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ISBN-10: 0787970883

ISBN-13: 9780787970888

Pub. Date: 04/16/2004

Publisher: Wiley

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive

Overview

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

Product Details

ISBN-13:
9780787970888
Publisher:
Wiley
Publication date:
04/16/2004
Series:
Research Methods for the Social Sciences Series, #40
Edition description:
Revised Edition
Pages:
448
Sales rank:
663,523
Product dimensions:
5.90(w) x 8.90(h) x 1.30(d)

Related Subjects

Table of Contents

Preface and Acknowledgments.

The Authors.

Part I. Strategies for Asking Questions.

1. The Social Context of Question Asking.

Part II. Tactics for Asking Questions.

2. Asking Nonthreatening Questions About Behavior.

3. Asking Threatening Questions About Behavior.

4. Asking Questions About Attitudes and Behavioral Intentions.

5. Asking and Recording Open-Ended and Closed-Ended Questions.

6. Asking Questions that Measure Knowledge.

7. Asking Questions that Evaluate Performance.

8. Asking Psychographic Questions.

9. Asking Standard Demographic Questions.

Part III. Drafting and Crafting the Questionnaire.

10. Organizing and Designing Questionnaires.

11. Questionnaires from Start to Finish.

12. Asking Questions FAQs.

Bibliography and Recommended Readings.

Glossary.

Index.

Appendix A: List of Academic and Not-for-Profit Survey Research Organizations.

Appendix B: Illinois Liquor Control Commission: College Student Survey.

Appendix C: Faculty Retention Survey.

Appendix D: Kinko’s: Open-ended Service Satisfaction Survey.

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