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Asleep in the Bread Aisle
     

Asleep in the Bread Aisle

by Asher Roth
 

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Sold as hip-hop's Great White Dope, rapper Asher Roth ("The King of the Blumpkin") came on the scene with the great "I Love College," an infectious slacker anthem as simple as "I love college," I love drinkin', I love women" and with a "Chug! Chug! Chug!" chant in the middle. A hilarious 18-minute freestyle on Tim Westwood's radio show made him all the more lovable,

Overview

Sold as hip-hop's Great White Dope, rapper Asher Roth ("The King of the Blumpkin") came on the scene with the great "I Love College," an infectious slacker anthem as simple as "I love college," I love drinkin', I love women" and with a "Chug! Chug! Chug!" chant in the middle. A hilarious 18-minute freestyle on Tim Westwood's radio show made him all the more lovable, but Asleep in the Bread Isle is an everyday suburban rap album, if there is such a thing. The first problem is the big cut itself, now stripped of its Weezer sample thanks to Rivers Cuomo's reluctance to license the riff to "Say It Ain't So." It blows the whole mash-up charm of the original bootleg, but it's still a party starter, and one with a conscience as it fights against date rape and suggests doubling up on the condoms. That doesn't mean Asher is the responsible type, as "Blunt Cruisin'" drives around town stoned, while "Lark on My Go-Kart" speaks of a "door-matted whore" who needs her feet fixed. If that sounds like Eminem, the differences are outlined on the reggae-fied "As I Em" which explains Asher's relationship to the Slim Shady LP with the brilliant "My Mom brought it down while I was ironing/Irony." "Don't get it twisted/I definitely benefited" shows respect, but when the song goes off on a tangent about how hard it is to break through it seems like side-stepping how Em's debut was filled with danger while Asher's is relatively safe. Smoking weed, having sex, and swearing is hardly riveting material, and when Asher can't turn these topics into something clever, it becomes tiresome. The promising "Fallin'" pulls the rudder up at the last moment, making one believe the rapper could have made a knockout debut if the meteoric rise of "I Love College" hadn't hurried things along. [Asleep in the Bread Aisle was also made available in a clean version with all explicit material removed.]

Product Details

Release Date:
04/20/2009
Label:
Motown
UPC:
0602527018362
catalogNumber:
001281302

Related Subjects

Tracks

Album Credits

Performance Credits

Asher Roth   Primary Artist
New Kingdom   Vocals
Tony Reyes   Bass
Spree Wilson   Percussion
Andrew McKay   Guitar
Paul Dateh   Violin
DJ Wreckineyez   scratching
Chris Llewellyn   Bass,Guitar
Joe Rausch   Bass

Technical Credits

Joe Jackson   Composer
T. Smith   Composer
Tony Reyes   Composer
Carlton Lynn   Engineer
David Appleton   Composer,Programming,Producer,Engineer,Audio Production
Mike Caren   Composer,Programming,Producer,Engineer,Audio Production
Ben H. Allen   Composer,Programming,Audio Production
Ben Kweller   Composer
Kathryn Frazier   Publicity
Phylicia Fant   Publicity
Edip Akbayram   Composer
Don Cannon   Composer,Programming,Producer,Engineer,Audio Production
James "Scrappy" Stassen   Engineer
Asher Roth   Composer,Art Direction
Novel   drum programming,Audio Production
Graham Marsh   Engineer
Scott "Scooter" Braun   Executive Producer,Art Direction
Damon Taziyah   Art Direction
Oren Yoel   Programming,Producer,Engineer,Audio Production
O. Kleinman   Composer
Noah King   Composer
M. Pimentel   Composer
D. Wallach   Composer
A. Stevenson   Composer
L. Moorer   Composer
N. Robinson   Composer
K. Robinson   Composer

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