Asleep in the Bread Aisle [Deluxe Edition] [CD/DVD]

Asleep in the Bread Aisle [Deluxe Edition] [CD/DVD]

by Asher Roth
     
 

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Sold as hip-hop's Great White Dope, rapper Asher Roth ("The King of the Blumpkin") came on the scene with the great "I Love College," an infectious slacker anthem as simple as "I love college," I love drinkin', I love women" and with a "Chug! Chug! Chug!" chant in the middle. A hilarious 18-minute freestyle on Tim Westwood's radio show made him all the more lovable,… See more details below

Overview

Sold as hip-hop's Great White Dope, rapper Asher Roth ("The King of the Blumpkin") came on the scene with the great "I Love College," an infectious slacker anthem as simple as "I love college," I love drinkin', I love women" and with a "Chug! Chug! Chug!" chant in the middle. A hilarious 18-minute freestyle on Tim Westwood's radio show made him all the more lovable, but Asleep in the Bread Isle is an everyday suburban rap album, if there is such a thing. The first problem is the big cut itself, now stripped of its Weezer sample thanks to Rivers Cuomo's reluctance to license the riff to "Say It Ain't So." It blows the whole mash-up charm of the original bootleg, but it's still a party starter, and one with a conscience as it fights against date rape and suggests doubling up on the condoms. That doesn't mean Asher is the responsible type, as "Blunt Cruisin'" drives around town stoned, while "Lark on My Go-Kart" speaks of a "door-matted whore" who needs her feet fixed. If that sounds like Eminem, the differences are outlined on the reggae-fied "As I Em" which explains Asher's relationship to the Slim Shady LP with the brilliant "My Mom brought it down while I was ironing/Irony." "Don't get it twisted/I definitely benefited" shows respect, but when the song goes off on a tangent about how hard it is to break through it seems like side-stepping how Em's debut was filled with danger while Asher's is relatively safe. Smoking weed, having sex, and swearing is hardly riveting material, and when Asher can't turn these topics into something clever, it becomes tiresome. The promising "Fallin'" pulls the rudder up at the last moment, making one believe the rapper could have made a knockout debut if the meteoric rise of "I Love College" hadn't hurried things along. [The Deluxe Edition of Asleep in the Bread Isle was made available with a bonus DVD in a clean version, with all profanities removed.]

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Product Details

Release Date:
04/20/2009
Label:
Motown
UPC:
0602527027517
catalogNumber:
001284410

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Tracks

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Album Credits

Performance Credits

Asher Roth   Primary Artist
Tony Reyes   Bass
Spree Wilson   Percussion
Andrew McKay   Guitar
Paul Dateh   Violin
Chris Llewellyn   Bass,Guitar
Joe Rausch   Bass

Technical Credits

Carlton Lynn   Engineer
David Appleton   Programming,Producer,Engineer
Mike Caren   Programming,Producer,Engineer
Vlado Meller   Mastering
Kathryn Frazier   Publicity
Jason "Chyld" Kpana   Marketing
Phylicia Fant   Publicity
Jonathan Lia   Video Director
Don Cannon   Programming,Producer,Engineer
James "Scrappy" Stassen   Engineer
Asher Roth   Composer,Art Direction
Allison Kaye   Management
Graham Marsh   Engineer
Scott "Scooter" Braun   Executive Producer,Art Direction,Video Director,Management
Damon Taziyah   Art Direction
Oren Yoel   Programming,Producer,Engineer

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