ASMP Professional Business Practices in Photography / Edition 7

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Overview

At last! The eagerly anticipated revised edition of the photographer’s "business bible" is here, fully updated with the last word on key business practices, industry standards, and resources. Up-to-the-minute coverage now includes digital asset management; metadata standards; the role of Internet, FTP, and e-mail technologies; the impact of media consolidation on assignment and stock photography; and much more. This indispensable guide covers the full range of business and legal questions that photographers might have, with comprehensive advice from the ASMP, the foremost authority in the field. In eleven in-depth chapters, more than two dozen industry experts explore pricing and negotiating, ethics, rights in traditional and electronic media, publishing, and much more. Business and legal forms, checklists, and an extensive cross-media bibliography make this the one reference book that deserves a place on every successful photographer’s bookshelf.

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Product Details

  • ISBN-13: 9781581154979
  • Publisher: Skyhorse Publishing
  • Publication date: 9/16/2008
  • Edition number: 7
  • Pages: 480
  • Sales rank: 266,443
  • Product dimensions: 5.90 (w) x 8.90 (h) x 1.10 (d)

Meet the Author

The American Society of Media Photographers (ASMP) has been the leading national organization of professional photographers for more than 60 years and is the accepted authority setting the standards for business practices in professional photography.

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Table of Contents


Acknowledgments     ix
Introduction     xi
The Basics
Understanding Licensing
Industry Overview: Understanding Licensing-the Key to Being a Professional Photographer   Susan Carr     3
How to Price Professional Photography   Susan Carr     12
How to Write a License   Jeff Sedlik     21
Selling Your Pricing Structure   Susan Carr     26
Copyright-Protecting Your Assets
Understanding Copyright   Richard Weisgrau   Victor S. Perlman     33
Registering Your Work   Stanley Rowin     47
Metadata Basics   Judy Herrmann     58
Using Metadata is Key to Photographic Professionalism   Ethan G. Salwen     64
Enforcing Copyright: Dissecting the Infringement Case   Nancy E. Wolff     70
Smoking Guns-How to Handle Clients Who Exceed Prior Licenses   Henry W. Jones, III     79
Frequently Asked Questions   Stanley Rowin     84
Assignment Photography
The Assignment Photographer   Susan Carr     97
Interviews with Assignment Photographers   Leslie Burns-Dell'Acqua     100
Making Strides with Your Fine Art Career   Amy Blankstein     124
Moving into Motion   Ethan G. Salwen     129
Book Publishing   Shannon Wilkinson     137
Stock Photography
A Brief Explanation of the Business of Stock Photography   Betsy Reid     145
Stock Licensing Models   David Sanger   Betsy Reid     148
Editorial + Commercial Stock: Worlds Apart   Rivaldo Does     152
Stock Contracts: Look Before Your Leap   Robert Rathe     156
Going Portal: Clearing Defining Stock Photography Portals   Ethan G. Salwen     161
Interviews with Stock Photographers   Leslie Burns-Dell'Aqcua     165
Paperwork
Why These Forms are Critical to Your Business   Richard Weisgrau   Victor S. Perlman     173
Sample Forms-Estimate, Confirmation, Change Order, Delivery Memo, Invoice, Indemnification     177
Terms and Conditions for Your Business Paperwork   Richard Weisgrau   Victor S. Perlman     188
Smooth Sailing: Avoiding Business Conflicts   Jay Asquini     197
Releases
Why You Need Releases     203
What's In a Release?     206
Property Releases     209
Special Considerations for the 21st Century     212
Trademarks      214
Ideas for Getting Signatures     216
Frequently Asked Questions About Releases     218
Sample Releases     224
Professional Services
Your Professional Team: Attorney, Accountant, Estate Planner and Insurance Agent   Allen Rabinowitz     233
Preserving Your Visual Legacy: Estate Planning for Photographers   Aaron D. Schlindler     251
ASMP Prosurance   Scott Taylor     256
Is Your Assistant an Independent Contractor or an Employee?   Mark Tucker     263
Guidelines for Assistants   Pamela Kruzic     267
Digital Business Essentials
Digital Asset Management   Peter Krogh     273
Universal Photographic Digital Imaging Guidelines     281
Digital Technicians   Ethan G. Salwen     286
Critical Skills
Marketing
7 Steps to an Effective (and Doable) Marketing Plan   Leslie Burns-Dell'Acqua     295
Web Sites   Leslie Burns-Dell'Acqua     305
Web Site Success Case Study   Blake Discher     312
Web Site Usability Considerations   Blake Discher     314
Art Directors Voice Their Do's and Don'ts   Elyse Weissberg     316
Reps and Marketing Assistants and Consultants, Oh My!   Leslie Burns-Dell'Acqua     319
Reinventing Yourself   Elyse Weissberg     326
Negotiating
Negotiating Principles   Michal Heron   David MacTavish     335
Negotiating the Assignment Deal   Richard Weisgrau     347
Negotiating Quick Tips and Telephone Cheat Sheet   Blake Discher     367
Customer Service
Turning Projects into Relationships: Give Them an Experience   Leslie Burns-Dell'Acqua     378
Working with Clients   Leslie Burns-Dell'Acqua     371
Managing Change
Value Your Work: An Educated Photographer Is Your Best Competition   Emily Vickers     385
The Sky is Falling, Grab Your Camera!   Judy Herrmann     388
Glossary of Industry Terms     399
Resources     447
About the ASMP     449
Index     451
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