Assessing Organizational Communication: Strategic Communication Audits / Edition 1

Assessing Organizational Communication: Strategic Communication Audits / Edition 1

by Cal W. Downs, Allyson D. Adrian
     
 

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ISBN-10: 1593850107

ISBN-13: 9781593850104

Pub. Date: 04/30/2004

Publisher: Guilford Publications, Inc.

This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and

Overview

This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving. A successor volume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.

Product Details

ISBN-13:
9781593850104
Publisher:
Guilford Publications, Inc.
Publication date:
04/30/2004
Series:
Guilford Communication Series
Edition description:
Second Edition
Pages:
292
Product dimensions:
7.00(w) x 10.00(h) x (d)

Table of Contents

1. Communication Audits as Organizational Development
2. Initiating and Planning an Assessment
3. Conducting Team Audits, David Cook, James Patterson, and Cal W. Downs
4. Choosing Focal Areas to Assess
5. The Interview: The Most Basic Assessment Technology
6. Diagnosis through Questionnaires
7. The International Communication Association Survey
8. Downs-Hazen Communication Satisfaction Questionnaire, Phillip G. Clampitt and Cal W. Downs
9. Critical Communication Experience Survey
10. ECCO Analysis
11. Diagnosing Communication Networks,
D. Thomas Porter and Allyson D. Adrian
12. Focus Group Interviews
13. Final Analysis and Interpretation
14. The Final Report

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