ASTD Media Selection Tool for Workplace Learning by Raymond J. Marx, Paperback | Barnes & Noble
ASTD Media Selection Tool for Workplace Learning

ASTD Media Selection Tool for Workplace Learning

by Raymond J. Marx
     
 
This is the tool you need to select the best delivery method for workplace learning and address general implementation issues, such as development time and cost, equipment and facility requirements, and ongoing maintenance. This book provides a common frame of reference for media selection, helps keep everyone up-to-date as technology changes, considers business and

Overview

This is the tool you need to select the best delivery method for workplace learning and address general implementation issues, such as development time and cost, equipment and facility requirements, and ongoing maintenance. This book provides a common frame of reference for media selection, helps keep everyone up-to-date as technology changes, considers business and financial factors as part of the selection process, promotes the use of multiple media within a single initiative (the integrated delivery approach), and combines many resources into a single, easy-to-use package that will lead you to the good media decisions. The free CD-ROM provides you with a presentation on training media selection, an assessment tool, customizable spreadsheets for cost comparison, and reference aids such as URL links to other media-related resources on the Web.

Product Details

ISBN-13:
9781562861162
Publisher:
American Society for Training & Development
Publication date:
05/01/1999
Pages:
158

What People are saying about this

Jeanne C. Meister
Jeanne C. Meister, Author, Corporate Universities: Lessons in Building a World-Class Work Force

Finally, a book and accompanying CD-ROM on media selection that includes practical job aids and questionnaires. This is a must-read for any training manager who is faced with selecting the optimal media for a training program.

Gloria Gery
Gloria Gery, Principal, Gery Associates, Consultants in Business Learning and Performance Support

Marx and Hudson-Samuels provide valuable frameworks that increase order and reduce chaos. Their straightforward summary tables and graphs, in combination with their lucid and accurate explanations, will surely reduce the number of Valium prescriptions among those of us charged with shifting from traditional classroom to electronic training and performance support alternatives. I personally plan (with permission, of course!) to use their frameworks in working with my clients.

Robert O. Brinkerhoff
Robert O. Brinkerhoff, Professor of Human Resources Development, Western Michigan University

Today's training professional must also be able to plan sophisticated learning architectures that integrate several media options to serve an increasingly diverse and mobile learning audience. Ray Marx has put together an exceedingly valuable resource. While it is exceptionally thorough, it also provides elegant aids and guides that practitioners can refer to time and again to help them consider and understand the many choices that our exploding technology makes available. Of special value are the explanations and analyses that will help practitioners craft integrated learning interventions that incorporate more than one option and medium.

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