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Attention and Value: Keys to Understanding Museum Visitors

Overview


How can museums capture visitors’ attention? And how can their attention be sustained? In this important volume, leading visitor researcher and educational psychologist Stephen Bitgood proposes a model—the attention-value model—that will help museum practitioners create more effective museum environments. A major advance beyond earlier efforts, the attention-value model shows how both personal and exhibit design variables influence the capture, focus, and engagement of attention. Bitgood also offers extensive ...
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Overview


How can museums capture visitors’ attention? And how can their attention be sustained? In this important volume, leading visitor researcher and educational psychologist Stephen Bitgood proposes a model—the attention-value model—that will help museum practitioners create more effective museum environments. A major advance beyond earlier efforts, the attention-value model shows how both personal and exhibit design variables influence the capture, focus, and engagement of attention. Bitgood also offers extensive background in the visitor attention literature, details of his extensive testing of the attention-value tool, and guidelines for its application. Balancing theory, research, and practical application, Attention and Value is a must-read for exhibition developers at all levels—from students to seasoned practitioners.
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Product Details

  • ISBN-13: 9781611322637
  • Publisher: Left Coast Press
  • Publication date: 4/30/2013
  • Pages: 213
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.60 (d)

Meet the Author


Stephen Bitgood, Ph.D., is Professor Emeritus in the Department of Psychology at Jacksonville State University in Alabama. After several years of work in experimental, clinical, and educational psychology, he began studying visitors in museums, parks, and zoos in 1984. He has traveled extensively conducting research with visitors, evaluating exhibitions, conducting workshops for professionals, and presenting conference papers. His work has focused on applying a scientific, psychological approach to the study of visitors and his wide-ranging publications in visitor studies include Social Design in Museums: The Psychology of Visitor Studies (MuseumsEtc, 2011), a chapter in the Handbook of Environmental Psychology (Bechtel & Churchman, 2002), articles in Visitor Studies, Visitor Studies Today, Curator, Journal of Interpretation Research, and Journal of Museum Education, among many others.
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Table of Contents


1. IntroductionREVIEW OF VISITOR ATTENTION LITERATURE2. Early Studies in Visitor Attention3. Alternative Theories of Visitor Attention4. A Review of Selected Outcomes from Engaged Attention5. The Attention-Value ModelVALUE AS A MOTIVATIONAL FACTOR6. Choice of Film When Quality and Duration Vary7. Choice of Text Based on Quality, Number of Words, and Type of Content8. Two Measures of Engaged Attention9. Proportion of Passage Read Measures Deep Engagement10. Proportion of Passage Read and Total Number of Words ReadOTHER STUDIES OF ENGAGED ATTENTION11. The Impact of Prompting Engaged Attention on Interest and Reading12. Effects of Prompted Engagement and Choice of Artwork on Interest and Reading13. Self-Guided Handouts14. Label Placement15. Enhancing the Confrontation Gallery16. Life-Sized Cut-outsDECREASES IN VISITOR ATTENTION17. Phenomena Associated with Decreases in Visitor AttentionGUIDELINES FOR APPLYING THE ATTENTION-VALUE MODEL18. Navigation19. A Guide to Managing Visitor AttentionNotesReferencesIndexAbout the Author
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