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What's the one common factor among entrepreneurs who create and grow successful online businesses today? Attention. They know what kind they need. They know how to get it. They know how to maintain it. And they know how to make it pay over the long term. Want your business to get the high quality customer engagement it needs to thrive? Attention!
This Book Will Make You Money is the only guide you need.
Whether you're starting a business, expanding or revamping an existing one, or just hunting for the latest marketing techniques, Attention! This Book Will Make You Money provides you with a complete online toolbox for bringing in the customer traffic you want—the kind that boosts your brand while driving revenue and profits.
In easy, bite-size sections, Attention! This Book Will Make You Money gives you winning techniques and strategies including:
Filled with case studies, references, and proven examples of what works online, Attention! This Book Will Make You Money is your one-stop road map for success in today's social Web marketplace.
Thank You
Get My Attention!
Part I 1
1 Attention Marketing 3
2 No More Apologizing 7
3 Don't You Want to Be "That Guy!"? 8
4 How Do I Become "That Guy"? 13
5 Can My Business Be "That Guy!"? 18
6 From Idea to Success In Eight Hours 26
7 Press Releases Don't Get Press Anymore 30
8 Help Me Help You 35
9 Mark Cuban Hates Me 39
10 New Jersey Man Sells Brooklyn Bridge...for $14.95! 44
11 One Video Got My Message Through 46
12 The Million-Dollar Question! 49
13 26 Ways to Generate Killer Ideas 51
14 Three Truths to Coming up with Great Ideas 60
15 Do Think Outside of the Box and What Can Happen When You Do 62
16 Do You Market Outrageously? 65
17 You Can't Do It? That's the Wrong Way to Think! 70
18 What's Your Hook? 73
19 A Few More Things about Good Brand Names... 76
20 Determination, Diligence, and Discipline 81
21 Marketing and Sales 101 85
22 It's All about Pain 93
23 The Universal Truths of Selling on the Web 98
Part II 107
24 Making Money on the Web 109
25 Do People Really Make Millions Online? 111
26 So How Do People Make Money Online? 117
27 What's Your $$$ Number? 122
28 Membership Sites & Recurring Revenue, Oh My! 124
29 CD or DVD Continuity Programs 130
30 Boot Camps and Training Sessions 132
31 Group Coaching 134
32 Keeping Subscribers 136
33 Reusing Content 138
34 Bonuses Rule! 139
35 A Regular Guy Becomes the King of Continuity 140
36 The Tools 142
37 Got a Brand in Mind Yet? 144
38 Affiliate Marketing 145
39 Social Media 148
40 Can I Use Social Media to Make Money? 151
41 Need a Job, Try Facebook 157
42 More Power to the People (on Facebook) 161
43 Attention! Videos Can Make Money 165
44 Getting into the Online Video Game 176
45 Let's Get Viral! 180
46 Walking the Walk 188
47 How to Distribute Web Videos 192
Part III 195
48 That Question Mark Guy 197
49 Speaking of Questions 202
50 Farting Sounds Make Us Laugh, But Is Anyone Buying? 205
51 Mmm, Mmm, Good! 208
52 Is All Attention Good? 214
53 Image Counts 217
54 Do You Have a Voice? 220
55 Crazy = Success Question 225
56 Why Do Some People Get Attention Yet Can't Monetize It? 230
57 The Web Is Full of Copycats 234
58 Customer Evangelists Rule 237
59 Luxury versus Need 242
60 Getting Attention the Old-Fashioned Way 245
61 Power to the People 248
62 One "Hell" of an Attention-Getter 251
63 Astonish Me! 254
64 Does Making S#*% Up to Get Attention Work? 257
65 The Best Job in the World 259
66 Porn and Pancakes at Church 261
67 The Worst Is Sometimes Better Than the Best 263
68 Five Cents Is More Memorable Than Free 265
69 Sometimes It's the Little Ideas That Work Best 267
70 Stalker or Author? Who Cares? It Worked! 269
71 An Idea Turned into Millions! 271
Conclusion This Book was Written for You 275
But Wait...There's More! 277
Index 279
Overview
What's the one common factor among entrepreneurs who create and grow successful online businesses today? Attention. They know what kind they need. They know how to get it. They know how to maintain it. And they know how to make it pay over the long term. Want your business to get the high quality customer engagement it needs to thrive? Attention!
This Book Will Make You Money is the only guide you need.
Whether you're starting a business, ...