Attitudes & Persuasion / Edition 1

Attitudes & Persuasion / Edition 1

by Richard E Petty, John T Cacioppo
     
 

ISBN-10: 081333005X

ISBN-13: 9780813330051

Pub. Date: 01/01/1996

Publisher: Westview Press


This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level…  See more details below

Overview


This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.

Product Details

ISBN-13:
9780813330051
Publisher:
Westview Press
Publication date:
01/01/1996
Edition description:
REPRINT
Pages:
336
Sales rank:
1,283,101
Product dimensions:
5.90(w) x 8.90(h) x 0.90(d)
Lexile:
1440L (what's this?)

Table of Contents

Foreword
Preface
Acknowledgments
1Introduction to Attitudes and Persuasion3
2Conditioning and Modeling Approaches39
3The Message-learning Approach59
4Judgmental Approaches95
5Motivational Approaches125
6Attributional Approaches163
7Combinatory Approaches183
8Self-persuasion Approaches213
9Epilog: A General Framework for Understanding Attitude Change Processes255
References271
Author Index301
Subject Index309

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