Attitudes & Persuasion / Edition 1

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Overview

This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.
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Editorial Reviews

Booknews
Komorita (U. of Illinois) and Parks (Siena College), provide a summary of the psychological research on social dilemmas, and introduce readers to some of the work being done in other disciplines (economy, sociology, political science, and biology). Topics include: the prisoner's dilemma, social traps, social values, social dilemmas, and interdisciplinary issues. Intended for advanced undergraduates and graduate students. Distributed by Westview. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780813330051
  • Publisher: Westview Press
  • Publication date: 1/1/1996
  • Edition description: REPRINT
  • Edition number: 1
  • Pages: 336
  • Sales rank: 1,246,313
  • Lexile: 1440L (what's this?)
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.90 (d)

Meet the Author


Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University. Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University.
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Table of Contents

Foreword
Preface
Acknowledgments
1 Introduction to Attitudes and Persuasion 3
2 Conditioning and Modeling Approaches 39
3 The Message-learning Approach 59
4 Judgmental Approaches 95
5 Motivational Approaches 125
6 Attributional Approaches 163
7 Combinatory Approaches 183
8 Self-persuasion Approaches 213
9 Epilog: A General Framework for Understanding Attitude Change Processes 255
References 271
Author Index 301
Subject Index 309
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