Attracting Capital From Angels: How Their Money - and Their Experience - Can Help You Build a Successful Company / Edition 1by Brian E. Hill, Dee Power
Pub. Date: 01/21/2002
Angels are a particularly rare breed of investor. Whereas venture capital firms and funds invest other people's money in new businesses, angel investors invest their own money. Willing to take great risks, they are the start-up entrepreneur's best friends. Attracting Capital from Angels offers an in-depth look at the white knights of the entrepreneurial… See more details below
Angels are a particularly rare breed of investor. Whereas venture capital firms and funds invest other people's money in new businesses, angel investors invest their own money. Willing to take great risks, they are the start-up entrepreneur's best friends. Attracting Capital from Angels offers an in-depth look at the white knights of the entrepreneurial world.
Angels most often assist a company when it may be little more than an entrepreneur's dream. Frequently, they offer more than money: serving as coach, mentor, and champion, and often providing guidance from the point of view of one who has experience turning ideas into fortunes.
This book is the product of fifteen years working with, observing, and listening to entrepreneurs and angel investors as they pursued the entrepreneurial dream. It features top-notch research supplemented by in-depth interviews with angel investors and entrepreneurs. The personal stories presented here will help you learn from the mistakes of other entrepreneurs and model your approach on their successes.
From the entrepreneur's point of view, gaining an understanding of the angel as an individual is an important factor in determining whether the partnership will be successful. As such, this book provides an inside look at angel investors and a comprehensive understanding of the "how" and the "why" of what they do. It provides guidance on finding the right angels, avoiding the wrong ones, and making a business work after an angel buys into it.
• Angel investors versus venture capitalists
• How angels identify promising investments
• Selling a business plan to an angel investor
• Spotting frauds and cheats
• The importance of obtaining sound legal advice
• Attracting angels to your business
• Angels' approach to valuation
• Working with an angel after closing the deal
Finding capital for your company is one of the most difficult and important tasks an entrepreneur must undertake, and Brian Hill and Dee Power will help you do it right. Both a practical "how-to" book and an authoritative resource on angel investors, Attracting Capital from Angels will tell you everything you need to know to find your own divine source of capital.
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Table of Contents
Foreword by Bob Bozeman.
Foreword by Randy Haykin.
WHAT IS AN ANGEL AND WHAT DO ANGELS WANT?
CHAPTER 1: The Fascinating World of Angel Investors.
CHAPTER 2: Trends in Angel Investing.
CHAPTER 3: What Is an Angel Investor?
CHAPTER 4: Why Do People Want to Be Angels?
CHAPTER 5: The Challenges of Being an Angel.
CHAPTER 6: Angels Compared to Venture Capitalists.
CHAPTER 7: What Do Angels Want?
CHAPTER Entrepreneur Characteristics That Attract Angels.
TYPES OF ANGELS.
CHAPTER 9: The Many, Many Types of Angels.
CHAPTER 10: When Angels and Venture Capitalists Are on.
CHAPTER 11: Devil in a Blue Suit: Spotting Frauds and Cheats.
PREPARING FOR A GLIMPSE OF HEAVEN.
CHAPTER 12: Why an Attorney Is an Absolute Must.
CHAPTER 13: Putting Together Your Advisory Board.
CHAPTER 14: The Poor, Misunderstood Business Plan.
CHAPTER 15: The All-Important Marketing Plan.
CHAPTER 16: Do Angels Put Any Credence in Business Plans?
CHAPTER 17: Polishing Your Pitch.
FINDING AN ANGEL.
CHAPTER 18: How Do Angels Find the Deals?
CHAPTER 19: Why Do Angels Band Together?
CHAPTER 20: Behind Closed Doors 189
CHAPTER 21: Tracking the Flight Path of Angels Is Difficult: They Don't Show Up on Radar.
CHAPTER 22: Making It Easy for an Angel to Find You.
YOU'VE FOUND AN ANGEL -
CHAPTER 23: To Invest or Not to Invest: That Is the Question.
CHAPTER 24: The Mystery of Valuation.
CHAPTER 25: Coming to Terms.
CHAPTER 26: Entrepreneurs Who Attracted Angels to Their Company.
LIVING WITH AN ANGEL.
CHAPTER 27: Advantages of an Angel Investing in a Company.
CHAPTER 28: Working with an Angel after the Close.
CHAPTER 29: Tales from the Venture Vault.
THE FUTURE OF ANGEL INVESTING.
CHAPTER 30: Making the Angel Investment Market More Efficient.
CHAPTER 31: Outlook: What a Wonderful World It Could Be.
APPENDIX: Experts Who Contributed to Attracting Capital from Angels.
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