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Attracting the Future

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Attracting the Future outlines a plan that was formulated to engage everyone at the school in attracting new students and making their transition into the school as smooth and successful as possible. To that end, the guide addresses tasks such as compiling a school profile that are often overlooked, and it suggests that schools involve salons in the recruitment and admission process.
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2001 Trade paperback Fair. Trade paperback (US). Glued binding. 224 p.

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Overview

Attracting the Future outlines a plan that was formulated to engage everyone at the school in attracting new students and making their transition into the school as smooth and successful as possible. To that end, the guide addresses tasks such as compiling a school profile that are often overlooked, and it suggests that schools involve salons in the recruitment and admission process.
Read More Show Less

Product Details

  • ISBN-13: 9781562538545
  • Publisher: Milady Publishing
  • Publication date: 10/29/2001
  • Edition number: 1
  • Pages: 224
  • Product dimensions: 8.86 (w) x 10.52 (h) x 0.36 (d)

Table of Contents

Foreword
Letter from John Paul DeJoria vii
Letter from Winn Claybaugh viii
The Model of Success--Paul Mitchell the School xi
Introduction xv
Section I The Big Picture for Schools 1
Chapter 1 Attracting and Servicing Prospective Students 3
Chapter 2 Develop a Learner-Centered Company Culture 9
Chapter 3 Create and Communicate a Powerful Message 19
Chapter 4 Transform the Admission Representative Role 25
Chapter 5 Build Your Admission Team 33
Section II The Big Picture for Salons 45
Chapter 6 Attracting and Servicing Future Employees 47
Chapter 7 Connect with Schools 59
Chapter 8 Involve Your Team 65
Section III The Promotion Plan for Schools 71
Chapter 9 Build a Strategy to Attract Prospective Students 73
Chapter 10 Powerful Communication Tools 85
Chapter 11 Successful High School Recruiting 97
Chapter 12 Effective Referral Recruitment 103
Section IV The Promotion Plan for Salons 115
Chapter 13 Build a New-Talent Recruitment Plan 117
Chapter 14 Employee Recruitment Tools 131
Section V The Service Process for Schools 137
Chapter 15 Future Hairdresser Preparation and Orientation 139
Section VI The Service Process for Salons 155
Chapter 16 Interviewing and Preparing Salon Professionals for Success 157
Tools 173
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