The Auction App

Overview

How companies such as L. L. Bean and Sun Microsystems are using online auctions to help boost their bottom lines

From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. Most analysts consider them the next big business opportunity.

The Auction App details the tools and tactics employed by Sun Microsystems,...

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Overview

How companies such as L. L. Bean and Sun Microsystems are using online auctions to help boost their bottom lines

From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. Most analysts consider them the next big business opportunity.

The Auction App details the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtually every industry for creating, conducting, managing, and executing online auctions. Greater numbers of businesses will be able to discover the numerous profitable advantages of utilizing online auctions. The Auction App shows them how to:

  • Liquidate excess inventory
  • Acquire new customers cost-effectively
  • Conduct real-time market research
  • Provide new avenues of cooperation between sellers and suppliers
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Product Details

  • ISBN-13: 9780071589673
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 4/16/2002
  • Pages: 316
  • Product dimensions: 0.66 (w) x 6.00 (h) x 9.00 (d)

Table of Contents

Preface
Acknowledgments
1 The Case for Participating at Auction 1
2 A Brief History of Internet Auctions 23
Special Section: Community-Based Selling and Peer-to-Peer Psychographics 37
3 Finding the Relevant Marketplace 47
4 Software and Services for Creating an E-Commerce Auction Infrastructure 67
5 Key Elements for a Successful Auction on Your Own Site or a Portal 89
Special Section: Case Studies 109
6 Resources for Researching Your Auction Initiative 129
7 Getting Beyond Being a "One-Trick Pony" 195
8 Strategies to Protect Profit Margins 217
Special Section: Navigating the Online RFQ 237
9 Taking the Ball and Running with it 243
App Reversal of Fortune: The Changing Face of Government Procurement and How to Bid for Government Contracts Online 257
Index 281
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