The Auction App

The Auction App

by Leland Harden, Bob Heyman
     
 

How companies such as L. L. Bean and Sun Microsystems are using online auctions to help boost their bottom lines

From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. Most analysts consider them the next big

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Overview

How companies such as L. L. Bean and Sun Microsystems are using online auctions to help boost their bottom lines

From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. Most analysts consider them the next big business opportunity.

The Auction App details the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtually every industry for creating, conducting, managing, and executing online auctions. Greater numbers of businesses will be able to discover the numerous profitable advantages of utilizing online auctions. The Auction App shows them how to:

  • Liquidate excess inventory
  • Acquire new customers cost-effectively
  • Conduct real-time market research
  • Provide new avenues of cooperation between sellers and suppliers

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Product Details

ISBN-13:
9780071589673
Publisher:
McGraw-Hill Companies, The
Publication date:
04/16/2002
Pages:
316
Product dimensions:
0.66(w) x 6.00(h) x 9.00(d)

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