Auction This!: Your Complete Guide to the World of Online Auctions

Overview

If you've been online lately, it seems that auctions are popping up everywhere. How can you find what you're looking for when there are so many places to look? Which is the best site to sell your wares? From the author of Prima's Online Auctions at eBay, Auction This! is your guide to the top auction sites on the web. It offers practical, yet indispensable, advice about how to navigate the online auction arena and delivers straightforward information that enables users to bid ...
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Overview

If you've been online lately, it seems that auctions are popping up everywhere. How can you find what you're looking for when there are so many places to look? Which is the best site to sell your wares? From the author of Prima's Online Auctions at eBay, Auction This! is your guide to the top auction sites on the web. It offers practical, yet indispensable, advice about how to navigate the online auction arena and delivers straightforward information that enables users to bid and sell with confidence.
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Product Details

  • ISBN-13: 9780761523161
  • Publisher: Premier Press
  • Publication date: 10/27/1999
  • Edition number: 2
  • Pages: 339
  • Product dimensions: 7.44 (w) x 9.19 (h) x 0.87 (d)

Table of Contents

Introduction xi
Part 1 Understanding the Internet Impact 1
Chapter 1 When Bids Meet Bytes 3
The Auction, Briefly Stated 3
The Internet in a Nutshell 6
When Worlds Combine 10
The Good, the Bad, and the Bizarre 13
Time to Go Shopping! 15
Chapter 2 How and Why Do Auctions Work? 17
The Role of Auctions in the Economy 17
Who's Auctioning? 18
It's Better to Barter 20
Bidders Can Be Choosers 21
Sellers Find Their Market 23
Leveling the Playing Field 25
More Whys and What-Fors 27
Chapter 3 Safety, Security, and Privacy Online 29
What, Me Worry? 30
You Have Nothing To Fear Except 31
Who's Out There? 32
Who's In There? 34
Spam Doesn't Just Come in a Can Anymore 37
A Virus Is Nothing to Sneeze At 38
A Quick Lesson in Netiquette 39
What About Fraud? 41
A Few More Thoughts to Ease Your Mind 43
Chapter 4 Another Trend or a New Tradition? 45
Why Will This Work? 46
The Amazing Colossal Market 49
Oh, What a Profitable Web We Weave 50
Does the Little Guy Really Matter? 51
Are You Ready to Play? 52
Part 2 Seeing the Sites 53
Chapter 5 The Online Auction Landscape 55
Sifting Through the Sites 55
Assess the Sites 57
What Kind of Shopper Will You Be? 59
Do You Have the Time? 62
Common Auction Formats 63
Understanding Auction Culture 65
Setting Your Expectations 67
Stay in Control 68
Register to Win 69
Start Your Engines (and Other Supercharged Searches) 71
A Preface to What's Coming 73
Chapter 6 The Merchant Sites 75
What's the Story? 75
Onsale.com 78
uBid.com 88
Bid.com 96
FirstAuction.com 103
Some Final Thoughts 109
Chapter 7 The Person-to-Person Experience 111
What's the Story? 112
The Power to Sell 113
Who's Hangin' Around These Auction Sites? 114
I Don't Want Any Trouble, OK? 115
Oh, The Places You'll See 116
eBay.com 116
Yahoo! Auctions 132
Amazon.com Auctions 142
Hey! Is That All? 152
Voices and Choices 152
Chapter 8 The Elite Few 155
Traditional Sights 156
Untraditional Sites 157
The Price of Participation 158
Sotheby's 158
Christie's 164
Butterfield & Butterfield 168
Biddington's 172
The Final Hammer 176
Chapter 9 Charity Auctions 177
What's It All About? 177
Who Gets the Money? 179
How Can I Help? 180
WebCharity.com 180
Universal Studios Charity Auctions 182
TheBroadcaster.com Hollywood Auction 183
Charity Auctions at Other Sites 184
Chapter 10 Specialty Auctions 187
What's the Story? 187
Is Smaller Better? 188
Does a Smaller Site Equal Smaller Profit? 189
Do You Deserve Special Treatment? 190
AuctionGuy's Top Ten Specialty Auctions 190
Collecting Nation 191
Beanie Nation 192
Just Glass 193
WineBid 193
Collectors Universe 195
StampAuctions 197
Tickets.com 197
Magic Auction 198
Pottery Auction 200
Gibson Global Auction 201
Bonus Site!--URLMerchant 201
Hey AuctionGuy! There's Still So Many More! 202
Part 3 After the Gavel 203
Chapter 11 When the Auction Ends 205
Keeping Track of Your Auctions 205
Buyers 206
Sellers 208
Basic End-of-Auction Rules & Etiquette 210
Notification 212
Your Key to Successful Communication 214
Post-Auction Prep Work 215
Chapter 12 Money, Merchandise, and the Mail Carrier 221
Which Comes First? 221
How Would You Like to Pay Today? 223
Protecting Your Payment 225
Cash 225
Personal Checks 226
Money Orders and Cashier's Checks 226
Credit Card Payment 227
Escrow Services 228
Does Anyone Still Use COD? 230
Speaking of Payment 230
Ship Shape 232
Assessing the Item 232
Getting Supplies 233
You-PS (Your Parcel Service) 235
Determining the Cost 236
Do You Charge for Anything Else? 237
The Waiting Game 238
Chapter 13 Reaching Out and Speaking Up 241
First Impressions and Last Rites 241
I'll Show You My Feedback If You'll Show Me Yours 242
Feedback in a Nutshell 242
How to Post Feedback 243
But What If It Was a Bad Deal? 245
Should I Read Between the Lines? 248
Can Feedback Be Faked? 248
So Does It Really Work? 249
Building a Better World Online 249
Chapter 14 Auction Scams, Shams, and Other Flim-Flams 251
What Makes Them Think They Can Get Away With It? 252
Who's At Risk? 252
The Seven Deadly Scams 252
Is There Anything Else I Should Know? 259
Part 4 Tips, Tricks, and Traps 261
Chapter 15 Pastime or Full-Time Job? 263
Preserving the Magic 264
If You Love It, Can You Bear to Part with It? 266
How's Your Inventory Look? 266
If You've Got the Time, We've Got the Place 267
Who's Driving This Ship? 268
Economy 269
Who Invited Murphy? 269
Enjoy the Ride and the Thrill of the Chase 270
Chapter 16 Put Your Money Where Your Mouse Is 273
What Were You Really Looking For? 273
Work Within Your Means 274
Know When to Quit 274
Keep Realistic Expectations 275
Don't Give the Proxy All the Power 276
Short- and Long-Term Gains 276
When Bids Go Bad 277
Something Suddenly Came Up 277
What If I've Changed My Mind? 278
Are There Valid Reasons for Pulling Out of an Auction? 279
Your Solid Gold Guarantee 279
Chapter 17 Bidding and Selling Strategies 281
Bidding Tips and Tactics 281
Spread the Wealth 281
Use Selective Searches 282
Going, Going, Grab It! 282
When to Bid First 283
Outbid the Outbidder 283
Win It with a Penny 284
Bid Big 284
Explore the Joys of Sniping 284
Mix It Up 286
Pay Quickly 286
Post Feedback 287
Selling Strategies 287
Know Your Stuff 287
Do Your Market Research 288
Craft Tempting Titles 288
Give Detailed Descriptions 289
Post Pictures 290
Price For Persuasion 291
Answer All Questions 292
Announce Your Guarantee Policy 292
Post Feedback 293
Chapter 18 Do You Think I Have a Problem? 295
What Is Internet Addiction? 296
What Makes the Internet So Addictive? 297
Can Online Auctions Be Hazardous to Your Health? 298
What Are the Warning Signs? 300
Is There Hope? 303
Learning More about Online Addictions 305
Chapter 19 Honorable Mentions: More Online Auction Sites 307
More Merchant Auctions 307
Person-to-Person Auctions 309
More Art and Antique Auctions 311
More Specialty Auctions and Other Venues 312
Appendix A Additional Sources of Information 313
Auctions in General 314
Books 314
Web Sites 315
Online Auction Search Sites 315
Learn More about PCs, Web Browsers, and the Internet 316
Books 317
Web Sites 318
Internet Safety and Good Practices 318
Books 318
Web Sites 319
Price Guides and Useful Publications 319
Appendix B Seldom Asked Questions 321
Index 329
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