Audiencemaking: How the Media Create the Audience / Edition 1

Audiencemaking: How the Media Create the Audience / Edition 1

by James S. Ettema, D . Charles Whitney
     
 

This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the audience definitions-in-use in each sector shape modern media. Receivers, they argue, are constituted as institutionally-effective audiences that have social meaning and//or economic value… See more details below

Overview

This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the audience definitions-in-use in each sector shape modern media. Receivers, they argue, are constituted as institutionally-effective audiences that have social meaning and//or economic value within the system. These include measured audiences, generated by research services, sold by media channels and bought by advertisers; specialized or segmented audiences whose particular interests are anticipated or created and then met by content producers; and hypothesized audiences whose interest, convenience and necessity are presumably protected by regulators.

Product Details

ISBN-13:
9780803946262
Publisher:
SAGE Publications
Publication date:
06/30/1994
Series:
SAGE Series in Communication Research Series, #22
Pages:
248
Product dimensions:
5.91(w) x 8.66(h) x (d)

Table of Contents

The Money Arrow - James S Ettema and D Charles Whitney
An Introduction to Audiencemaking
Victim, Consumer or Commodity? Models of the Audience in Communication Policy - James G Webster and Patricia F Phalen
Producing Children's Television Programs - Ellen A Wartella
Made-To-Order and Standardized Audiences - Peter V Miller
Forms of Reality in Audience Measurement
Power to the People (Meter) - Beth E Barnes and Lynne M Thomson
Audience Measurement Technology and Media Specialization
The Changing Infrastructure of Public Opinion - Susan Herbst and James R Beniger
One-Way Flows and the Economics of Audiencemaking - Steven S Wildman
The Stock Market as Audience - Paul M Hirsch and Tracy A Thompson
The Impact of Public Ownership on Newspapers
The Role of the Audience in the Production of Culture - Muriel Goldsman Cantor
A Personal Research Retrospective
Measured Markets and Unknown Audiences - Richard A Peterson
Case Studies from the Production and Consumption of Music
The Audience at Home - Marsha Siefert
The Early Recording Industry and the Marketing of Musical Taste
The Vaudeville Circuit - Robert W Synder
A Prehistory of the Mass Audience

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