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This book provides auditors and risk managers with a primer on social media. It discusses what social media is, how it is being used as a tool within corporations, and how it should be monitored. In addition, it discusses the various risks involved with the use of social media (e.g., reputation/brand risk; compliance risks; proprietary information risks; employee privacy risks; and vendor risks). It also discusses compliance with Federal Trade Commission guidelines (e.g., education and disclosure requirements as well as audit and record keeping requirements).
Foreword.
Acknowledgments.
Introduction: Why Should Anyone Care About Social Media?
Chapter 1 Social Media: An Overview.
Definition of Social Media.
History of Social Media.
A Minefield of Opportunities and Risks.
Chapter 2 Social Media: A Corporate Strategy.
Delivering Value: If Nothing Else — Listen and Learn.
Delivering Value: The Social Media Strategy.
The Evolution of Social Media Strategy.
Developing the Strategy.
The Social Media Plan.
Applying Social Media to Achieve Business Objectives.
Training.
Organizational Structures.
Chapter 3 Monitoring and Measuring.
How It Can Go Wrong and What To Do.
Common Metrics.
Sharing.
Chapter 4 Social Media Policies.
The Social Media Policy Team.
Internal and External Stakeholders.
Elements of an Effective Social Media Policy for Internal Stakeholders.
Social Media Policy Training.
Chapter 5 Social Media Risks.
Strategy and Planning Risks.
Execution and Process Risks.
Other General Risks.
Chapter 6 Social Media Governance.
Boards of Directors.
Executive Oversight.
Having the Wrong Department in Charge.
An Executive Who Does Not Believe or Understand.
No One Told Us.
Project/Process/Tactical Oversight.
Committee Makeup/Department Feedback.
Legal, Compliance, and Risk Assessments.
Chapter 7 The Social Media Audit.
Appendices.
Appendix A Chapter Links.
Appendix B Common and Popular Social Media Tools and Platforms.
Appendix C Common and Popular Social Media Monitoring Tools.
Appendix D Links to Publicly Available Social Media Policies.
Appendix E Links and Information Regarding Regulation, Guidelines, and Legal Issues Involving Social Media.
About the Authors.
Index.
Anonymous
Posted March 10, 2011
No text was provided for this review.
Anonymous
Posted March 10, 2011
No text was provided for this review.
Anonymous
Posted March 23, 2011
No text was provided for this review.
Overview
This book provides auditors and risk managers with a primer on social media. It discusses what social media is, how it is being used as a tool within corporations, and how it should be monitored. In addition, it discusses the various risks involved with the use of social media (e.g., reputation/brand risk; compliance risks; proprietary information risks; employee privacy risks; and vendor risks). It also discusses compliance with Federal Trade Commission guidelines (e.g., education and ...