Authentic Personal Branding

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Overview

"In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand-and just as important-how to persuasively communicate this brand to the world. . . . I love his focus on authenticity. . . . My request to you, the reader,
is-make this book part of your life. Don't just read this book for its "interesting" content. Don't be content with a few "aha" moments. Make it part of your life planning-and ultimately part of your life! If you do, you can become a more integrated and successful person-and better enable your company to help you make a positive difference ...
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More About This Book

Overview

"In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand-and just as important-how to persuasively communicate this brand to the world. . . . I love his focus on authenticity. . . . My request to you, the reader,
is-make this book part of your life. Don't just read this book for its "interesting" content. Don't be content with a few "aha" moments. Make it part of your life planning-and ultimately part of your life! If you do, you can become a more integrated and successful person-and better enable your company to help you make a positive difference in our world!"
- From the Foreword by Marshall Goldsmith Author of What Got You Here Won't Get You There
"Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues. . . . The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable. . . . It's a wonderful step by step approach to making a desired brand explicit. . . . The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow. . . . This book offers an architecture to turn these ideas into action."
-From the Afterword by Dave Ulrich Professor of Business, University of Michigan This book offers a new way to define, formulate and implement a sustainable, powerful, authentic, consistent, and memorable personal brand identity. Authentic Personal Branding entails a systematic and integrated journey towards self-awareness, joy, happiness, and marketing success, which is based on several new models, guidelines and tools that have been proven in practice. A way of life in conformity with this system results in flow; which is a journey into the inner self, where your genius, values,
hopes, dreams and aspirations lie quietly waiting to be discovered. Taking the journey as an individual allows you to view your life objectively and authentically and provides a roadmap of your genius, dreams and aspirations translated into manageable and measurable milestones and improvement actions.

Product Details

  • ISBN-13: 9781607520993
  • Publisher: Information Age Publishing, Inc.
  • Publication date: 4/24/2009
  • Pages: 284
  • Sales rank: 589,409
  • Product dimensions: 0.60 (w) x 6.14 (h) x 9.21 (d)

Customer Reviews

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Sort by: Showing all of 4 Customer Reviews

  • Anonymous

    Posted May 17, 2009

    Review by Rajesh Setty

    Personal Branding is not optional anymore. Your personal brand is your promise to the world. Dr. Hubert Rampersad's book provides a systematic approach to enhance your personal brand and make it more powerful. Go ahead - make bigger PROMISES, fulfill them and get bigger REWARDS"--

    Rajesh Setty, president of Foresight Plus, LLC., Author of "Beyond Code"

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted May 17, 2009

    Review by Marshall Goldsmith

    In Authentic Personal Branding, Dr. Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand - and just as important - how to persuasively communicate this brand to the world. I love his focus on authenticity. My request to you, the reader, is - make this book part of your life. Don't just read this book for its 'interesting' content. Don't be content with a few 'aha' moments. Make it part of your life planning - and ultimately part of your life! If you do, you can become a more integrated and successful person - and better enable your company to help you make a positive difference in our world!" --

    Marshall Goldsmith is Author of What Got You Here Won't Get You There, a New York Times bestseller, Wall Street Journal #1 business book and the Harold Longman Award winner for Best Business Book of the Year for 2007. He is recognized by the American Management Association as one of 50 great thinkers and leaders who have impacted the field of management over the past 80 years.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted May 17, 2009

    Review by Dave Ulrich

    Dr. Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues. The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable. It's a wonderful step by step approach to making out desired brand explicit. The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow. This book offers an architecture to turn these ideas into action." ---- Dave Ulrich is Professor of Business, University of Michigan, and Partner, The RBL Group. Co-author of the bestselling book "Leadership Brand' ( Harvard Business Press, 2007). He was ranked as #1 management educator and guru by Business Week, #2 among management thinkers by Executive Excellence, and listed by Forbes as one of the "world's top five" business coaches.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted May 17, 2009

    Review by Dr. Evelyn Robertson

    Dr. Hubert Rampersad is a bonifide thought leader and the quintessential authentic person. His life long concern for people and their happiness drove his passion to create a holistic authentic personal branding model that makes a lasting impact on the lives of others. I highly recommend reading this book, completing all exercises and embodying its roadmap for life.

    -- Dr. Evelyn Robertson (Pepperdine University; Malibu, California),founder of Robertson and Associates

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.
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