Auto Opium: A Social History of American Automobile Design

Auto Opium: A Social History of American Automobile Design

5.0 2
by David Gartman
     
 

This much needed book is the first to provide a comprehensive history of the profession and aesthetics of American automobile design. The author reveals how the appearance of the automobile was shaped by the social conflicts arising from America's mass production system. He connects the social struggles of American society with the organizational struggles of

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Overview

This much needed book is the first to provide a comprehensive history of the profession and aesthetics of American automobile design. The author reveals how the appearance of the automobile was shaped by the social conflicts arising from America's mass production system. He connects the social struggles of American society with the organizational struggles of designers to create symbol-laden substitutes for the American dream. Theoretically sophisticated, lucid and compelling, Auto-Opium will appeal to all interested in the American obsession with the car.

Product Details

ISBN-13:
9780415105729
Publisher:
Taylor & Francis
Publication date:
10/28/1994
Edition description:
New Edition
Pages:
284
Product dimensions:
5.50(w) x 8.40(h) x 0.80(d)
Age Range:
18 Years

Table of Contents

List of illustrations
Preface
1The aesthetics of Fordism1
2Early development of the automotive form15
3Diverging paths of design: mass and class production39
4The struggle for styling I: The 1920s and the birth of automobile styling68
5The struggle for styling II: The Depression and the decade of streamlining100
61950s' fins and the triumph of fantastic styling136
7The rise and fall of auto individuality182
Epilogue: Design in the wake of Fordism212
Notes226
Index253

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