Automotive Search Marketing: A Car Dealer's Guide to Google

by Alex Melen

Overview

A detailed account of the latest and greatest in online marketing strategies for car dealers looking to take their digital marketing to the next level.

• Learn what it takes to plan and implement a search marketing strategy using the latest techniques to maximize your ROI.
  
• Detailed description of Google ranking signals to help you improve your SEO and jumpstart your organic search traffic.
  
• Learn advanced PPC implementations to revamp your Google Ads campaigns and increase your business immediately.
  
• Leading digital marketer explains how to select an advertising agency, evaluate performance, and continuously optimize your campaigns.

A must-have for car dealers looking to increase the effectiveness of their digital marketing. Alex Melen uses his three-decades of digital marketing expertise to provide car dealers with the knowledge they need to optimize their online marketing and sell more cars in a highly competitive market.

Product Details

ISBN-13:	9798881173791
Publisher:	Barnes & Noble Press
Publication date:	04/18/2024
Pages:	190
Product dimensions:	6.00(w) x 9.00(h) x 0.40(d)

About the Author

Alex Melen is an award-winning entrepreneur, keynote speaker, and the co-founder of SmartSites, a digital marketing agency that has grown from a handful of digital visionaries to a team of over four hundred full-time employees, spanning six offices worldwide.
SmartSites has been featured in AdWeek and the Inc. 5000 for numerous consecutive years as one of the fastest-growing digital agencies. SmartSites continues to be America’s top-rated digital marketing agency with a data-driven and customer-centric approach applicable to every industry.
Alex is a long-time automotive enthusiast and has become a thought leader in the automotive dealership industry, having spoken at NADA, Digital Dealer, Driving Sales, and NIADA. He has also been featured in Business Week’s Top 25 Entrepreneurs, Bloomberg, NPR, and more.
Alex immigrated to New York City from Kyiv, Ukraine, in 1992. He founded T35 Hosting in 1997 and graduated from Babson College in 2006. Alex then worked as a digital manager at Publicis before starting SmartSites with his younger brother in 2011.