The detective - not a detective, really, but as he calls it, an "ad-visor," is Average Jones. A strange name? Well, yes, but his parents had given him the full name of Adrian Van Reypen Egerton Jones, or A. V. R. E. J., which explains why his friends called him "Average." He used to scan the daily newspapers for their classified ads - and there were many of them - that intrigued him. For many business leaders at the time, the philosophy of advertising, of course, was largely "caveat emptor," let the buyer beware. and Jones, like his creator, would often find that a strange ad led him straight to a criminal conspiracy. The stories involve all kinds of criminal behavior, including kidnapping and murder. Some of the stories have wonderful, bizarre atmospheres, although the solutions are generally based on science.