- Shopping Bag ( 0 items )
Karabakh FoundationWritten in a simple yet direct manner, the book is designed for those conducting business in Azerbaijan or for serious tourists interested in more than a cursory cultural experience. The book provides a cheat sheet of customs, social norms, and values to integrate the reader into Azerbaijani society. For example, gender roles and relations are explained in the context of dating, family relations, and values. Tips like how to get around like a local and where to shop for groceries provide invaluable insights to a successful cultural experience.
Hospitality is also a cornerstone of Azerbaijani society, expressing the belief that generosity is one of life’s core values. Ms. Kazimova gives tips on how to successfully benefit from invitations and social interactions that form the basis of Azerbaijani relationships. Another insight she gives is the importance of relationships over deadlines and timeliness, another sticking point that often provides a stark contrast and frustration between Azerbaijanis and Westerners, particularly in business matters.
On a higher level, this is a simple expression of cultural diplomacy at its best. The book does not excuse or dismiss cultural issues, but merely seeks to promote mutual understanding. It portrays a cultural richly grounded in history, yet quickly adapting to the demands of modernity and foreign investment. In the years to come, Azerbaijan will become more of a global player in an increasingly interdependent world: without a doubt, this book is a valuable resource and a must-read for those who travel and do business in Azerbaijan.