B2B: How to Build a Profitable E-commerce Strategy

Overview

In B2B, it’s not a matter of winning or losing—it’s getting into the game that matters.Companies on the Internet fast track are buzzing about the unquestionable potential of B2B e-commerce. And why not? Reliable estimates suggest that trillions of dollars will be transacted over the Web in the next few years—and the bulk of that will occur in the business-to-business space. For all of the discussion, however, this vast frontier of Internet commerce is still unexplored by most companies with the potential to ...

See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (12) from $1.99   
  • New (4) from $1.99   
  • Used (8) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$1.99
Seller since 2005

Feedback rating:

(411)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Reading, MA 2000 Hard cover FIRST EDITION: FIRST PRINTING-Oct 2000. 12345678910-03 02 01 New in new dust jacket. NEW HARD COVER WITH DUST JACKET. SHIPS FROM WA-USPS. EXPEDITED ... SHIPPING AVAILABLE. First edition. 224 p. Audience: General/trade; College/higher education; Professional and scholarly. NEW HARD COVER WITH DUST JACKET. SHIPS FROM WA-USPS. EXPEDITED SHIPPING AVAILABLE. FIRST EDITION: FIRST PRINTING-Oct 2000. 12345678910-03 02 01 00. Perseus Books. In B2B, it s not a matter of winning or losing it s getting into the game that matters. Companies on the Internet fast track are buzzing about the unquestionable potential of B2B e-commerce. And why not? Reliable estimates suggest that trillions of dollars will be transacted over the Web in the next few years and the bulk of that will occur in the business-to-business space. For all of the discussion, however, this vast frontier of Internet commerce is still unexplored by most companies with the potential to profit. They simply don t know how to move beyon Read more Show Less

Ships from: Kent, WA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$2.49
Seller since 2010

Feedback rating:

(1873)

Condition: New
0738203343 BRAND NEW. We are a tested and proven company with over 900,000 satisfied customers since 1997. We ship daily M-F. Choose expedited shipping (if available) for much ... faster delivery. Delivery confirmation on all US orders. Read more Show Less

Ships from: Nashua, NH

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$33.73
Seller since 2015

Feedback rating:

(362)

Condition: New
Brand New Item.

Ships from: Chatham, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$58.77
Seller since 2008

Feedback rating:

(213)

Condition: New

Ships from: Chicago, IL

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

In B2B, it’s not a matter of winning or losing—it’s getting into the game that matters.Companies on the Internet fast track are buzzing about the unquestionable potential of B2B e-commerce. And why not? Reliable estimates suggest that trillions of dollars will be transacted over the Web in the next few years—and the bulk of that will occur in the business-to-business space. For all of the discussion, however, this vast frontier of Internet commerce is still unexplored by most companies with the potential to profit. They simply don’t know how to move beyond the hype to get started.B2B provides the first definitive blueprint for creating a profitable business-to-business Web strategy. It describes phenomenal B2B success strategies such as those used by VerticalNet, Travelocity, and Cisco, and details smaller operations moving into the B2B market to illustrate how any company can navigate this space. Michael Cunningham, a leading expert in B2B strategy and technology, breaks this previously cryptic topic down into actionable steps. B2B, Cunningham explains, is as old as business itself—what is new is the speed at which new and more efficient business connections and services can be made. He describes specific ways B2B cuts transaction expenses, aggregates buying power, and exploits the efficiencies of single and specialized markets. Not to be missed, B2B is the first book to provide a how-to game plan for succeeding at the greatest opportunity yet in online business.

Read More Show Less

What People Are Saying

Christopher H. Greendale
B2B is the first and most comprehensive account of the electronic B2B revolution. Michael Cunningham has separated the substance from the hype and provided the reader with a pragmatic approach to crafting a winning E-commerce strategy. Essential reading for today's leaders! (Christopher H. Greendale, Senior Partner, Internet Capital Group)
Read More Show Less

Product Details

  • ISBN-13: 9780738203348
  • Publisher: Basic Books
  • Publication date: 11/1/2000
  • Pages: 224
  • Lexile: 1360L (what's this?)
  • Product dimensions: 6.55 (w) x 9.57 (h) x 0.81 (d)

Table of Contents

Chapter 1: Fundamentals of B2B E-Commerce
Chapter 2: A New Focus
Chapter 3: Innovation in Action: B2B Best Practices
Chapter 4: Building Alliances
Chapter 5: Selecting B2B Applications, Services, and Software
Chapter 6: Essential E-Commerce Technologies
Chapter 7: Designing a B2B Business
Chapter 8: The River Wild: Changing an Organization in Real Time
Chapter 9: Last Words on B2B Strategy
Glossary
Recommended Reading
Index
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 5 Customer Reviews
  • Anonymous

    Posted March 27, 2001

    Starting point for B2B E-Commerce

    If you are new to the E-commerce world, Cunninghams 'B2B: How to Build a profitable E-Commerce Strategy' is for you. Cunningham touches on many aspects of designing a B2B E-commerce site. He brings to your attention how the architecture of a B2B website should be and has many models, diagrams, and charts to help you learn the material. The chapter I enjoyed the most was Chapter 4 (Building Alliances). In this chapter he mentions how important it is that B2B's have good partner relationships. He goes into the different types of partnerships, tactical factors, and negotiations needed to be a top notch B2B. This book could have been better if it went into more detail about the strategy involved. I was expecting the book to go into detailed explanation of strategic ways in which an entrepreneur can successfully remain competitive or enter into this new marketplace. There are so many B2B's popping up all over the internet. Its important to know how a web site can market itself and what strategy to use in order to succeed. Overall, this book will be good for one starting off into the B2B world, if they did not know the technical needs of starting a B2B. However, if you do have a technical background, then this book is not for you as it does not go into the business details deep enough that a technical person would like.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 25, 2001

    A reader from San Jose :

    I am writing this review as an study assignment for my MBA program. I had gone through the whole book and enjoyed its smooth flow of information but I must say that at the end I was not completely satisfied. My expectations were more and I wanted to know in detail about some unique business strategies and some detailed case studies. Author also did not cover the basis question 'Whether B2B is for my business Or not ', He started with assumption that B2B is the greatest thing happening for every current and future businesses. I was also expecting information about 'Challenges / Issues in current B2B usage' but unfortunately it was not there. Overall , Author did provide good starting information for persons new to E-Commerce / B2B arena who wants to use e-Commerce for their Business transactions but certainly did not discuss B2B starategies and tactics for E-Commerce Age at advanced level. In my openion It is worthwhile to go through this book if you are new to E-Commerce/B2B field as a starting point.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 27, 2001

    Great source for understanding B2B

    I found this book to be a very good source for understanding the foundation of B2B business models, and for practical information on how to start a profitable B2B business. The book however may be time sensitive. A lot of the examples and models touted as being successful, may no longer be successful today or in few months. Nevertheless, I have liked the organization of the book. Chapters one through four, describe the foundation, models, best practices and partnerships in the B2B world. Chapter five through eight describe practical steps for the creation of a B2B business.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 27, 2001

    A simple guide to B2B.

    This book is a general guide for anyone who is interested in getting into the B2B marketplace. Being a student in a MBA/MSE program, I do find this book to be a good introduction to an e-commerce course with easy to understand content but somewhat doubtful if anyone could really build a profitable e-commerce strategy after reading it. The title of the book certainly grabs the attention for an entrepreneur like myself hoping to share a piece of success in the e-commerce world but fall short of my expectation. Cunningham explains how the Internet has changed the way we conduct business with emphasis on transitioning from the traditional brick and mortar to the new e-commerce world. There are a lot of good examples and explanations covering all area of business practice throughout the book. The author stresses the importance of implementing a dynamic business system to stay ahead of the competition in this highly evolving B2B market, however, there seems to be lack of finer details in accomplishing this. The most that I can formulate out of the book is an overall concept about B2B but the steps necessary to build a profitable strategy is not evidenced. Further research is required if someone is looking for success.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted April 5, 2001

    The title doesn't match the content at all.

    This book is a good introduction if it was published about 3 years ago. If you don't know what an intranet is, then buy this book. If you are looking for profitable ecommerce strategies, you will NOT find them in this book.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing all of 5 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)