B2B: How to Build a Profitable E-Commerce Strategy by Michael Cunningham, Paperback | Barnes & Noble
B2B: How to Build a Profitable E-Commerce Strategy

B2B: How to Build a Profitable E-Commerce Strategy

by Michael Cunningham
     
 

View All Available Formats & Editions


B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing

Overview


B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.

Product Details

ISBN-13:
9780738205229
Publisher:
Basic Books
Publication date:
06/05/2002
Pages:
224
Product dimensions:
6.06(w) x 9.20(h) x 0.61(d)

Meet the Author


Michael J. Cunningham is founder and CEO of the Massachusetts-based Harvard Computing Group, an international business-and-technology consulting firm geared to creating innovative strategies and to developing powerful Web-enabled solutions. He speaks and consults to clients and industry groups internationally and regularly writes articles on Web business and e-commerce for publications such as E-Business Advisor. He lives in Harvard, Massachusetts.

Brief Biography

Hometown:
New York, New York
Date of Birth:
November 6, 1952
Place of Birth:
Cincinnati, Ohio
Education:
B.A., Stanford University, 1975; M.F.A., University of Iowa, 1980
Website:
http://www.michaelcunninghamwriter.com

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >