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The New York Times bestselling investigation into white-collar unemployment from “our premier reporter of the underside of capitalism”—The New York Times Book Review
Americans’ working lives are growing more precarious every day. Corporations slash employees by the thousands, and the benefits and pensions once guaranteed by “middle-class” jobs are a thing of the past.
In Bait and Switch, Barbara Ehrenreich goes back undercover to explore another hidden realm of the economy: the shadowy world of the white-collar unemployed. Armed with the plausible résumé of a professional “in transition,” she attempts to land a “middle-class” job. She submits to career coaching, personality testing, and EST-like boot camps, and attends job fairs, networking events, and evangelical job-search ministries. She is proselytized, scammed, lectured, and—again and again—rejected.
Bait and Switch highlights the people who have done everything right—gotten college degrees, developed marketable skills, and built up impressive résumés—yet have become repeatedly vulnerable to financial disaster. There are few social supports for these newly disposable workers, Ehrenreich discovers, and little security even for those who have jobs. Worst of all, there is no honest reckoning with the inevitable consequences of the harsh new economy; rather, the jobless are persuaded that they have only themselves to blame.
Alternately hilarious and tragic, Bait and Switch, like the classic Nickel and Dimed, is a searing exposé of the cruel new reality in which we all now live.
Excerpted from Bait and Switch by Ehrenreich, Barbara Copyright © 2006 by Ehrenreich, Barbara. Excerpted by permission.
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Barnes & Noble.com: Bait and Switch is the follow-up to your bestselling book Nickel and Dimed. Why did you decide to turn your focus towards the white-collar unemployed?
Barbara Ehrenreich: Since writing Nickel and Dimed, I've gotten hundreds of letters from people in poverty. A lot of the people I've been hearing from don't fit the profile of the "unskilled," undereducated, low-wage person. They're college educated and, in most cases, were doing well until they lost their jobs, usually due to downsizing or outsourcing. I think I shared the common belief that if you're college educated, hardworking, and not a crack addict, you're pretty much set for life. So hearing from former white-collar, middle-class people who are facing destitution made me curious -- and concerned. I decided to investigate.
B&N.com: Did you think finding a corporate job would be as hard as it turned out to be?
BE: I knew it would be hard. I just didn't know how hard. I had certain disadvantages -- like being middle aged and lacking corporate contacts -- so I don't pretend my experience was typical. On the other hand, though, my age didn't show in my fake resume (coaches advise you to omit any experience from more than ten years ago), and people who had plenty of corporate contacts from previous jobs didn't seem to be doing so well either.
B&N.com: You wind up spending a lot of time dealing with "career coaches." Are they on the level, or are they preying on the vulnerable?
BE: Since the mid-'90s, a whole industry has sprung up to help -- or, depending on your point of view, prey upon -- white-collar job seekers. The "professional" coaches in this business are usually entirely unlicensed and unregulated. Some gave me what seemed at the time very useful advice -- e.g., on how to improve my resume. But others ranged from merely annoying to seriously whacked out. Like the guy who illustrated his "lessons" with Wizard of Oz dolls and advised me, on the basis of a personality test, that I am not suited to be a writer.
B&N.com: How much is the current outsourcing trend affecting the plight of the middle-class job seeker?
BE: A lot -- middle-class job seekers are unemployed because of outsourcing. I heard of people who'd been forced to train their (usually Indian) replacements before being laid off, which is like being forced to dig your own grave before you're shot.
B&N.com: Is going undercover at all fun, or just really hard work?
BE: It was more fun when I was working on Nickel and Dimed. The work was physically exhausting, but I enjoyed the camaraderie of my co-workers. A lot of them were funny, bright, and very generous. In contrast, my fellow white-collar job seekers in this project often seemed depressed, withdrawn, and guarded. But the worst of it was that I had to try to fake the attitude and personality that are universally recommended to white-collar job seekers: upbeat, always positive, perky, and "likeable." This did not feel at all natural to me or to many of the job seekers I met. Nor is it easy to "sell yourself" as if you were some sort of commodity.
B&N.com: Was it difficult to have to suck up to the corporations you're usually investigating?
BE: Ha -- good question! The answer is yes, but fortunately a lot of the coaching you get is really training in how to suck up. For example, I was told that if you read a flattering article about some executive you should write him or her a sycophantic little note about how impressed you are -- in fountain pen, on expensive stationery -- and request 20 minutes of his time to learn more about his brilliant career. You should also be fully suited up even on weekends and, if you are lucky enough to meet a potential networking contact, prepared to grovel.
B&N.com: How has the Internet affected the job-search experience?
BE: You'd think it would make job searching easy. You post your resume on the numerous job sites and wait for a potential employer to notice you. And wait, and wait...because no matter how spiffy your resume is, it's competing for attention with thousands, or even hundreds of thousands, of others. Then I found out that big companies don't even bother having someone read resumes posted on the job sites; they have computer programs to scan the resumes for "key words," and who knows what they are?
B&N.com: What was the biggest surprise you encountered along the way?
BE: What surprised me most, right from day one of my job search, was the surreal nature of the job-searching business. For example, everyone, from corporations to career coaches, relies heavily on "personality tests" that have no scientific credibility or predictive value. What does "personality" have to do with getting the job done, anyway? There's far less emphasis on skills and experience than on whether you have the prescribed upbeat and likable persona. I kept wondering: Is this any way to run a business?
I was also surprised -- and disgusted -- by the constant victim blaming you encounter among coaches, at networking events for the unemployed, and in the business advice books. You're constantly told that whatever happens to you is the result of your attitude or even your "thought forms" -- not a word about the corporate policies that lead to so much turmoil and misery.
B&N.com: What's the fate of all the middle-class unemployed who can't get jobs? Did you start to relate to them?
BE: After losing a job, the first thing people do is cut back on their expenses -- eliminating "luxuries" like cable TV, meals out, vacations, and movies. As their savings, if any, shrink, they may have to sell their homes and move into a smaller place or with their parents. Eventually, most end up having to take what white-collar people call a "survival job": working in a big-box store, for example, at seven or eight dollars an hour. That may be where they get stuck, because the survival job interferes with the search for a more appropriate one. Wal-Mart, or wherever you're employed, doesn't give time off for you to go to interviews. And of course a low-wage job isn't something you want to put on your resume.
Anonymous
Posted August 27, 2007
Halfway through the book, a career coach tells Barbara 'Alexander' that she seems . . 'angry.' She takes umbrage at the comment. In reality, the career coach's accusation may be the understatement of the century for readers of this lethargic study of a journalist hoping to land an executive-level job. She never does take a job--though she was offered two--but instead spends most of the book meeting with career coaches and slithering in and out of job fairs and support groups for fellow job seekers. Is she angry? I would say so, but it's hard to tell who is angrier--Barbara 'Alexander' the fictional job seeker, or Barbara Ehrenreich, the author. She doesn't find an 'acceptable' job for a long list of reasons. First of all, she is much, much older than the average job seeker. Enhrenreich doesn't reveal her exact age, but do the math: this is a woman who got her doctoral degree in the late 1960s. That makes her 60+ at the time she was researching and writing this book. [n.b. the woman on the cover of this book, a pretty, young blonde woman in her 20s, is definitely not Barbara Ehrenreich. the woman is a model]Second, she has very little experience to offer by way of her fabricated resume. She was looking for an 'executive-level' job despite presenting a career that consisted mostly of consulting. Third, she is so contemptuous of the corporate workplace, career coaches, and many of the people she encounters throughout her journey. I think a lot of the people she met thought she was angry, old, unmotivated, poorly dressed, officious, unqualified, or all of the above. On a final note, I don't think she tried very hard to look for a job. She seemed all too eager to post her 'resume' on job boards, and all too resistent to applying for 'real' jobs or networking with actual employers.
2 out of 3 people found this review helpful.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted March 19, 2008
This is one the most negative books on the job search I have ever read. The author sets herself up for failure--and guess what? She fails. First things first. She is an aging journalist who sets out on a mission to prove that an older, relatively unqualifed woman can't find a job. She appears to be desperate, seeking the help of various career counselors, begging them for advice, anything, anything to help give her an edge. She spends page after page describing her encounters with career coaches. For heaven's sake, don't you know how to write a resume? She applies for and then rejects jobs without benefits because she claims they are not 'real' jobs. So why did she apply for them in the first place? She goes to a job fair and is surprised when she is 'button-holed' by someone who urges her to enter a drawing for a 'makeover'--just what you need when you are looking for job. She just doesn't get it. Age keeps coming up in this book. I wish she were not so self-conscious--about her age. In the end, I wanted her to take one of the jobs she was offered, just to see what it would be like to work for a living. I think that's her problem. She doesn't want to work. She strikes me as a journalist, not a worker type who goes to an office everyday and reports to a boss. The authoress also seems very angry. Like she's ready to explode. Why is she is so angry? Chill out. The job search isn't so bad. If she could turn back the clock ten years or twenty years, maybe she would find a job. I gave this book three stars because I think it is of value for someone wanting advice on how not to look for a job. Don't be negative. To me that's the message of this book.
1 out of 2 people found this review helpful.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted October 27, 2007
I am a Computer Programmer who could find a job in a month back in the early nineties. Recently it took twenty two months. Yet we are told that there is a shortage. The book is right on the mark.
1 out of 2 people found this review helpful.
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Posted December 9, 2007
In the beginning I did not know what to expect. The title told you pretty much nothing of what the book was about. Once reading the back I realized Barbara was going to try to get a corporate job. I didn't know how she was going to get a job. I knew nothing of career coaches, of networking, or of boot camps. This book taught me a lot about what is all out there to help you try to get a job, and how hard it is to actually get a job. I thought that resumes were needed for getting a job, but I learned that employers don't even look at them most of the time! I thought that this book was really boring personally, but if you know nothing about the corporate world then you may learn a lot. You will learn that most of the things corporate people do to get a job isn't worth their time, and apparently they waste thousands of dollars for nothing. I find some of the things in this book hard to believe, but its non-fiction so I guess you can believe it. I wouldn't really recommend anybody to read this unless they needed to learn how jobless people try to find jobs.
1 out of 3 people found this review helpful.
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Posted January 4, 2010
It was a very informative book and taught met a lot about trying to find a job and all the things it entails. It is not an easy process at all. In the book, she goes undercover to try to find a good-paying white collar job. She must go through all different things. She meets with many different career coaches who try to get her started. She attends all sorts of "boot camps" and different kinds of networking events to try to get her name out there. As the time goes on, you can sense her optimism slowly falling.
In general, it was very informative. She gives a lot of detail, which can be a good and bad thing. Sometimes it can take away from the real point she was trying to make, and other times it adds the other all affect she was trying to get across. She is also not afraid to let her opinion out on many situations which I think can be very distracting, but to others it may help them understand what she is going through and give them insight on her side of things.
I would recommend this book to those who are curious about the effect this down-turning economy is having on job seekers. The extensive work she had to do is kind of mind-blowing. She spent so much time and money to try to find a job. She says that job seeking is like a job of its own, because it requires so much work, sacrifice, and research.
Anonymous
Posted January 2, 2010
In this book Ehrenreich goes undercover to find out just how hard it is to get a job in today's economy. She tries many different methods and approaches but realizes thath getting a job is not just a cake walk. As she goes longer and longer without finding a job her expectations and optimism begin to drop.
The book was very informative and has alot of facts and figures. You really begin to understand the struggles that unemployed people are facing in today's world. Ehrenreich gives a detailed explanation of everything that is going on as well as her feeling about what is happening. This is a good and a bad thing because the book does get a little bit long winded. You can really begin to see how she loses confidence as the job search continues to be unsuccessful.
What I understand from the book is that the job search is very difficult and frustrating. People who are qualified for nice jobs are taking jobs way beneath them because that is all that is available to them. The economy is in a bad spot right now and it is talking its toll on the working class even the high middle class people.
I did learn alot from the book. I understand the effort that needs to be put into the job search and different methods to do so. One of the things that I did disagree with Ehrenreich on was the amount of money that she spend trying to get a job. I think that part was unrealistic. If you lost your job would you really want to spend a ton of money trying to get another one. I think you would try to save some of it. Other than that the book was good.
Anonymous
Posted August 17, 2009
Normally, I don't subscribe too much to the far left, where Barbara Ehrenreich definitely resides, however, there is so much truth in this book from my own experiecnes that to write it off as exaggeration or falsehood in any way would be folly.
This book is engaging, I had trouble putting it down. The amount of stupidity and deception in the race to stay afloat engaged in by businesses, charlatans and people in the unemployment business is horrifying. And now, with the economy being as it is, these people will capitalize on all who are un/under-employed.
Read, learn. Think, and watch your own job hunt to see how scary and accurate, this book is.
Like many of Ehrenreich's other books, this one is a commentary about a recent negative trend in the workplace, specifically, the obstructions placed in the way of those trying to re-enter it. She expresses her disdain for the workplace (which it deserves) through sarcasm, for example, regarding a beauty consultant's opinion of her cheekbones, "They are 'wonderful'; I can keep them." She loathes personality tests such as Meyers-Briggs, dismissing them as "meaningless" and having "zero predictive value," but I can tell you from personal experience that introverted thinkers usually make better computer programmers than extroverted feelers. That having been said, however, she makes an excellent point when she says, "If I am a public relations person by training and experience, what good will it do me to discover that my personality is better suited to a career as an embalmer?" Of course, this question would not apply to someone trying to enter the workforce for the first time; such a person would likely be better served by trying to enter a line of work better suited to his or her personality. Bottom line: her sarcasm and contempt are sometimes a bit much, but, as her conclusion points out, the trends she identifies are actually getting worse! Therefore, I recommend this book, especially now that such widespread unemployment is rampaging across the country.
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Posted January 4, 2009
This book was on the struggle white-collar workers go through to get a job. The book does a good job of showing how hard it is to get that perfect job you want in America. Ehrenreich goes through many different job fairs, career coaches, and networking groups to try and obtain a job and in six months still doesn't get one that fits her standards. She talks a lot about how companies try to make it sound like their companies are what you want to work for and then right when you want to get the job they tell you your real salary and how you aren¿t getting very good benefits. But by just listening to the news we also know this is going on. We all know about how some CEO's can get greedy and can keep making big money while they just lower their employees salaries and benefits. Also in the news we hear about all the downsizing and offshoring that is going on in America and this book just shows the readers more examples of this. <BR/>So overall I think the book does a good job of showing us examples of how hard it is for white-collar employees to get their perfect jobs and keep them but you don't necessarily need to read this book to figure this out.
0 out of 1 people found this review helpful.
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Posted July 17, 2007
I am somewhat surprised at the contempt expressed by some of the other reviewers toward this author and the book, especially as it appears that their reading was ether incomplete or superficial. A common complaint seems to be that her experiences do not actually represent the condition within the corporate world. It is important to remember that it was never her intention to do a comprehensive study of corporate working conditions and its culture, as an entire body of sociological and economic scholarship is already devoted to that. She merely brings the same kind of firsthand investigation and direct interaction to depict the stories of ¿real people¿ as she did in Nickel and Dimmed. In this sense her contribution to the study of the corporation might not be original, but it is based on sound academic research 'look at the citations before you question the soundness of her claims' and is indeed factual. For those interested in a very accessible critique and social commentary directed toward the capitalist economic structure and its founding element the corporation, than this is indeed the book for you. In Barbara¿s book the working conditions and ideology of the corporation are depicted as a paradigm for the socio-economic arrangement of America, and thus the corporation is studied as a micro-chasm of a capitalistically oriented society. By illustrating the emerging and escalating crisis, exemplified by the formation of a new unemployment or ¿transition¿ market, Barbara critiques not only the corporation, but also the entire economic system that is founded upon them. As a side note, despite the previous reviewers remarks, none of her analysis is devoted to discrimination against ¿fat¿ people or Christians¿which leads me to believe that certain individuals who have reviewed this book how not read it at all.
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Posted July 18, 2009
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Posted November 16, 2009
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Posted October 26, 2008
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Posted May 1, 2009
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Overview
The New York Times bestselling investigation into white-collar unemployment from “our premier reporter of the underside of capitalism”—The New York Times Book Review
Americans’ working lives are growing more precarious every day. Corporations slash employees by the thousands, and the benefits and pensions once guaranteed by “middle-class” jobs are a thing of the past.
In Bait and Switch, Barbara Ehrenreich goes back undercover to explore ...