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Marketplace (New and Used)
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Condition:
Very Good
10-13-09 Hardcover VERY GOOD Crisp, clean, unread hardcover with light shelfwear to the dust jacket and a publisher's mark to one edge-Nice! 0.5 lbs.
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SHIPS FAST! via UPS(AK/HI Priority Mail) within 24 hrs/ used sticker/some hilite
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2009 Hardcover Fine
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2009 Hardcover Fine Great customer service. You will be happy!
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2009 Hardcover New
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2009 Hardcover New Great customer service. You will be happy!
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Good condition item with wear and markings. Ex-library. Looks like an interesting title!
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Overview
"Brands must build a new relationship with their customers and the culture they participate in. The old rule was: Create safe, ordinary products and combine them with mass marketing. The new rule is: Create truly innovative products and build the marketing right into them. Today, the product is at the center of the conversation. It's within the product itself that a brand has the most leverage with consumers," "For many companies, it's high time to realize that collaboration is at the heart of this new paradigm. While collaboration with customers is key, the ability to collaborate internally is even more important." So where should companies start? They must take their brands back to their foundations, and realize that ...