The goal of the book is to help B2B marketers fundamentally transform their demand generation approach, building perpetual, buyer-centric programs that contribute to predictable and sustainable revenues for their organizations. The book also helps B2B marketers re-position their role, from tactical execution manager to that of strategic demand-chain manager, a critical shift.
B2B marketers need more than a minor course correction. They need a massive overhaul in their approach to B2B demand generation. Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model delivers both the rationale and approach to help B2B ...
The goal of the book is to help B2B marketers fundamentally transform their demand generation approach, building perpetual, buyer-centric programs that contribute to predictable and sustainable revenues for their organizations. The book also helps B2B marketers re-position their role, from tactical execution manager to that of strategic demand-chain manager, a critical shift.
B2B marketers need more than a minor course correction. They need a massive overhaul in their approach to B2B demand generation. Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model delivers both the rationale and approach to help B2B marketers succeed in this re-alignment and to emerge as leaders in the new B2B demand chain.
"Balancing the Demand Equation is about the changing B2B environment where relevancy and efficiency matter most, but marketers are currently unable to deliver."
Ardath Albee
"The simplicity of his approach is admirable. ... It's both strategic enough to help you think through the issues and tactical enough to help you actually do something meaningful to address them."
Product Details
ISBN-13: 9781935547365
Publisher: New Year Publishing LLC
Publication date: 9/19/2011
Pages: 216
Sales rank: 403,584
Product dimensions: 0.56 (w) x 6.14 (h) x 9.21 (d)
Overview
The goal of the book is to help B2B marketers fundamentally transform their demand generation approach, building perpetual, buyer-centric programs that contribute to predictable and sustainable revenues for their organizations. The book also helps B2B marketers re-position their role, from tactical execution manager to that of strategic demand-chain manager, a critical shift.B2B marketers need more than a minor course correction. They need a massive overhaul in their approach to B2B demand generation. Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model delivers both the rationale and approach to help B2B ...