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From the Publisher
"This book is a gem; Rohlf's writing is straightforward and very readable. The book is timely because its subject matter is at the heart of e-commerce."—Edward E. Zajac, Department ofEconomics, University of Arizona"A witty and accessible introduction to bandwagon and network effects by one of the true pioneers in the field. The book surveys theory and practice to draw out practical lessons of interest to business and government decision makers alike."—Michael Katz, Edward J. and MollieArnold Professor of Business Administration, Haas School of Business, University of California,Berkeley
"Jeffrey Rohlfs was a major early contributor to the theory of network effects, and here he combines sensible theory with thoughtful case studies. Everyone interested in innovation and competition will find value in this book."—Joseph Farrell, Department of Economics, University ofCalifornia, Berkeley, former Deputy Assistant Attorney General, United States Department ofJustice
Overview
Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for videocassettes in the United States: Beta and VHS. Beta was widely regarded to have better picture quality, but VHS could record longer television programs. Eventually the selection of Beta cassettes shrank to zero, leaving consumers ...