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Bangalore Tiger: How Indian Tech Upstart Wipro is Rewriting the Rules of Global Competition / Edition 1

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Overview

Of all the tech tigers in India, Wipro is one of a handful that stands out from the pack. In the past five years,
it has become one of the most accomplished tech services providers in the world, delivering business value through a combination of process excellence,
quality frameworks, and service delivery innovation.
Totally dedicated to customer satisfaction, Wipro is known to go above and beyond to make customers happy. It’s a move that’s paid off handsomely, with a 24 percent operating profit in its tech services division—more than twice the industry average.

Bangalore Tiger is the story of Wipro’s transformation and its impact on the tech services industry and the rules of global competition. BusinessWeek senior writer Steve Hamm takes you inside the halls of this transnational phenomenon to reveal the true secrets of Wipro’s superior business: its people, principles,
and core competencies.

From Wipro’s triumphs to its missteps, Hamm mines a treasure of business lessons, explaining how and, more important, why it is necessary to:

  • Expand quickly without stumbling
  • Follow the new rules for outsourcers
  • Innovate every day—or else
  • Be obsessive about customers
  • Motivate employees the Wipro way
  • Plan three years ahead to prepare for rapid growth

Hamm also gives you a rare glimpse into the mind of
Wipro’s charismatic chairman and thought leader, Azim
Premji. Guiding Wipro’s growth every step of the way,
Premji was one of the first business leaders in India to decree that his company would not pay bribes. You’ll see how his adoption of world-class business processes helped Wipro thrive—and how Wipro is helping to fulfill his dream of a better educated, more prosperous India.
Removing the shroud of secrecy around Indian management principles, Hamm provides a real-world blueprint for operating a successful transnational organization, as viewed through the eye of the
Bangalore Tiger.

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Editorial Reviews

Soundview Executive Book Summaries
Steve Hamm, senior writer at BusinessWeek, profiles the phenomenal growth of Wipro, the largest Indian information technology outsourcing company. Wipro used India's intellectual capital to assume a huge role in transforming tech outsourcing and back-office services. Bangalore Tiger: How Indian Tech Upstart Wipro Is Rewriting the Rules of Global Competition gives an insider's tour of Bangalore, the Silicon Valley of India. Hamm offers advice on how to learn from Wipro in order to succeed in the global economy. Copyright © 2007 Soundview Executive Book Summaries
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Product Details

  • ISBN-13: 9780071474788
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 9/19/2006
  • Edition description: 1ST
  • Edition number: 1
  • Pages: 288
  • Product dimensions: 6.10 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

STEVE HAMM is a senior writer and

the software editor at BusinessWeek.

He contributed to BusinessWeek’s

special August 2005 double issue on

the emergence of India and China as

global economic powers, which was awarded the Fund

for American Studies/Institute on Political Journalism

Award for Excellence in Economic Writing. A business

journalist since 1985, Hamm has chronicled the tech

industry since 1989 and has tracked the progress of

India’s tech services industry since 2001.

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Table of Contents

Part I: Taking on the West

Part II: Principles to Lead By

Part III: Build on Core Competencies

Part IV: Success Stories: How Wipro Did it

Part V: How to Inject the Dragon into Your Own Company

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted August 24, 2007

    Excellent study of a high-tech trendsetter

    From humble beginnings as a manufacturer of vegetable oil in India, Wipro reinvented itself, with stunning speed, as one of the world's leading providers of high-tech and business-process outsourcing (BPO) services to clients around the globe. Early in this decade, Wipro's annual revenues were $500 million. B the end of the first quarter of 2007, Wipro revenues had risen to $3.47 billion ¿ a 41% increase over the same period in 2006. The firm is an acclaimed high-tech trendsetter. It received the accolade most prized by true business cognoscenti: becoming the subject of a Harvard Business School case study. The school examined how Wipro applied the principles of Toyota¿s ¿Lean¿ production system to its operations. So who is Wipro, what does the company do, and how did it become so successful so fast? We recommend that executives and managers read this book to discover the answers. Learn how your company can adopt the Wipro Way to turbocharge its operations.

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