Bankable Business Plans: Second Edition / Edition 2

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The secrets behind creating compelling and successful business plans sure to attract financial backers are revealed step-by-step in this invaluable guide. Containing detailed information on Risk Management Association (RMA) data and clear explanations of the guidelines that banks, venture capital firms, and the Small Business Administration (SBA) use to grant loans and other financial support to businesses, the resource equips potential business owners with a wealth of knowledge on lending procedures. Hundreds of useful ideas for developing, operating, marketing, and building a profitable business are included as are copious examples and resources for further study. By demonstrating how to make each business plan uniquely suited to a particular endeavor—such as home-based businesses, sole proprietorships, and franchise operations—this comprehensive handbook ensures that anyone can embark on a new business venture with confidence.

Winner of the 2008 Silver Axiom Business Book Award in the category of Self-Employment/Home-Based Business.

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Editorial Reviews

From the Publisher
Winner of the 2008 Silver Axiom Business Book Award in the category of Self-Employment/Home-Based Business

"I believe [Rogoff's] experiences with his own successful ventures and as a professor of entrepreneurship make him an excellent person to guide you from initial idea through the creation of an effective plan that will serve the needs of your customers and investors."  —Jeff Bezos, CEO,

"An indispensable guide to creating the kind of business plan that banks want to support. . . . A clear, well-written, informative book that teaches readers how to craft a winning strategy and be strong business managers and successful entrepreneurs."  —Norman J. DeLuca, managing director of commercial banking and financial services, FleetBoston Financial

"Here's the book entrepreneurs have been waiting for . . . a no-nonsense approach to putting in writing what lenders and investors demand to see. [This book] tells entrepreneurs exactly how to pull together what they need before they see the people with the money."  —Frank Hoy, professor of business, University of Texas–El Paso

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Product Details

  • ISBN-13: 9780979152207
  • Publisher: Rowhouse Publishing
  • Publication date: 9/28/2007
  • Edition description: Second edition
  • Edition number: 2
  • Pages: 275
  • Sales rank: 642,845
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.63 (d)

Meet the Author

Edward G. Rogoff is the author of The Entrepreneurial Conversation. He is a professor in the department of management of the Zicklin School of Business and the academic director of the Lawrence N. Field Center for Entrepreneurship and Small Business at Baruch College. His articles have appeared in a variety of publications, including Family Business Review, Forbes, The Journal of Business and Entrepreneurship, and The New York Times. He is the founder of Newton Business Programs, an entrepreneurial-focused company which offers business training, and has served as a CEO for two media companies that owned more than 20 radio stations and as a consultant for a variety of businesses, including venture capital firms and entrepreneurs. He lives in New York City. Jeff Bezos is the founder and CEO of

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Table of Contents

Introduction: What a Business Plan Is and How It Can Help You Start a Successful Enterprise
Pt. I The Ten Essential Action Steps
Ch. 1 Action Step One - Define Your Company: What will you accomplish for others and yourself? 3
Ch. 2 Action Step Two - Identify Your Company's Initial Needs: What will you require to get started? 11
Ch. 3 Action Step Three - Choose a Winning Strategy: How will you distinguish your product or service from others? 17
Ch. 4 Action Step Four - Analyze Your Market: Who will want your product or service? 33
Ch. 5 Action Step Five - Develop a Strong Marketing Campaign: How will you reach your customers and what will you say to them? 43
Ch. 6 Action Step Six - Build a Dynamic Sales Effort: How will you attract customers? 55
Ch. 7 Action Step Seven - Design Your Company: How will you hire and organize your work force? 61
Ch. 8 Action Step Eight - Target Your Funding Sources: Where will you find your financing? 75
Ch. 9 Action Step Nine - Explain Your Financial Data: How will you convince others to invest in your endeavor? 83
Ch. 10 Action Step Ten - Use the RMA Database: Check your answers against the answer key 93
Pt. II Putting it All Together
Ch. 11 What a Business Plan Should Look Like 109
Ch. 12 How to Create a Time Line 121
Ch. 13 Your Plan Is an Extension of You 127
Ch. 14 Demonstrate that You Can Manage Conflicting Goals 133
Ch. 15 Present Yourself in the Best Light 139
Ch. 16 Make a Great In-Person Presentation 147
Pt. III Business Plan Outlines and Sample Plans
References 237
Index 241
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Customer Reviews

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( 2 )
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted November 19, 2007

    Good guide to raising money for your business

    For anybody who wants to raise money for their new business, this book is a must read. I am toying with the idea of starting a IT consulting company and this book has forced me to really think things through. It is not easy to get a succesful venture started and it helps if you do all the hard work before you meet with potential investors.

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  • Anonymous

    Posted October 30, 2007

    Eye of the Tiger! Eye of the Tiger!

    OK ¿ so you want to start a business but you do not have a Mickey Goldmill 'Rocky Balboa¿s trainer in the Rocky movies' in your corner. Well, you can get the next best thing -- Ed Rogoff¿s ¿Bankable Business Plans.¿ Rogoff¿s ¿Bankable Business Plans¿ guides you through the fundamentals of building a plan, illuminates some all too common errors, as well as uncommon successes, provides useful exercises to sharpen your message, and, in general, challenges you to take a disciplined and comprehensive approach to pursuing your dream of starting your own business. Writing a business plan is like training to be a boxer -- you need a plan and you have to work at. So fire up the laptop, fire up your heart by watching the old Rocky trailer ('type in 'Rocky trailer 1' into Google and you will see YouTube of it), open up Rogoff¿s book and start typing! Good Luck!

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