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Bankers in the Selling Role: A Consultative Guide to Cross-Selling Financial Services
     

Bankers in the Selling Role: A Consultative Guide to Cross-Selling Financial Services

by Linda Richardson
 
Intended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers. Updated and revised, it offers bankers a framework they can use to assess their sales effectiveness, improve their post-sales-call evaluation, and

Overview

Intended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers. Updated and revised, it offers bankers a framework they can use to assess their sales effectiveness, improve their post-sales-call evaluation, and recover during a call.

Product Details

ISBN-13:
9780471090106
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
04/28/1981
Pages:
168

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