Bar and Beverage Book / Edition 3

Bar and Beverage Book / Edition 3

by Costas Katsigris, Mary Porter, Chris Thomas
     
 

ISBN-10: 0471362468

ISBN-13: 9780471362463

Pub. Date: 06/28/2002

Publisher: Wiley

The Bar and Beverage Book explains how to manage the beverage option of a restaurant, bar, hotel, country club—any place that serves beverages to customers.  It provides readers with the history of the beverage industry and appreciation of wine, beer, and spirits; information on equipping, staffing, managing, and marketing a bar;

Overview

The Bar and Beverage Book explains how to manage the beverage option of a restaurant, bar, hotel, country club—any place that serves beverages to customers.  It provides readers with the history of the beverage industry and appreciation of wine, beer, and spirits; information on equipping, staffing, managing, and marketing a bar; and the purchase and mixology of beverages.   New topics in this edition include changes to regulations regarding the service of alcohol, updated sanitation guidelines, updates to labor laws and the employment of staff, and how to make your operation more profitable. New trends in spirits, wine, and beer are also covered.

Product Details

ISBN-13:
9780471362463
Publisher:
Wiley
Publication date:
06/28/2002
Edition description:
Older Edition
Pages:
672
Product dimensions:
7.50(w) x 9.20(h) x 1.40(d)

Related Subjects

Table of Contents

Preface.

Acknowledgments.

CHAPTER 1: The Beverage Industry: Past and Present.

THE EARLIEST WINES.

WINE AND RELIGION.

A BRIEF HISTORY OF BEER.

DISTILLED SPIRITS IN BRIEF.

THE TAVERN: PLEASURES AND POLITICS.

PROHIBITION AND ITS EFFECTS.

TODAY'S BEVERAGE-SERVICE INDUSTRY.

SUMMING UP.

POINTS TO PONDER.

TERMS OF THE TRADE.

PROFILE: DALE DEGROFF, The King of Cocktails.

CHAPTER 2: Responsible Alcohol Service.

HUMAN PHYSIOLOGY AND ALCOHOL.

ALCOHOL AND ITS EFFECT ON HUMAN HEALTH.

LEGAL CONSIDERATIONS.

SOLUTIONS FROM A CONCERNED INDUSTRY.

CRISIS MANAGEMENT.

SUMMING UP.

POINTS TO PONDER.

TERMS OF THE TRADE.

CHAPTER 3: Creating and Maintaining a Bar Business.

TARGETING YOUR CLIENTELE.

MARKET FEASIBILITY-LOCATION.

ATMOSPHERE AND DECOR.

LAYOUT AND DESIGN.

THE BAR ITSELF.

WORKING WITH A DESIGNER OR CONSULTANT.

CHECKLIST OF BAR DESIGN ESSENTIALS.

SUMMING UP.

POINTS TO PONDER.

TERMS OF THE TRADE.

PROFILE: GEORGE MAJDALANI, Restaurant Operations Manager.

CHAPTER 4: Bar Equipment.

UNDERBAR AND BACKBAR EQUIPMENT.

BAR TOOLS AND SMALL EQUIPMENT.

GLASSWARE.

CASH REGISTERS.

GENERAL EQUIPMENT GUIDELINES.

SUMMING UP.

POINTS TO PONDER.

TERMS OF THE TRADE.

CHAPTER 5: The Beverages: Spirits.

TYPES OF ALCOHOLIC BEVERAGES.

SPIRITS: AN OVERVIEW.

THE BROWN SPIRITS: WHISKEY AND SCOTCH.

THE WHITE SPIRITS.

AFTER-DINNER DRINKS.

SUMMING UP.

POINTS TO PONDER.

TERMS OF THE TRADE.

PROFILE: F. PAUL PACULT, Editor, The Spirit Journal.

CHAPTER 6: Wine Appreciation.

A BRIEF HISTORY OF WINE IN THE UNITED STATES.

TYPES OF WINE.

THE GRAPES.

HOW WINES ARE MADE.

TASTINGWINES.

HOW WINES ARE NAMED.

WINES FROM AROUND THE WORLD.

SUMMING UP.

POINTS TO PONDER.

TERMS OF THE TRADE.

CHAPTER 7: Wine Sales and Service.

CREATING A WINE LIST.

THE ROLE OF THE SERVER.

SERVING WINES.

WINE STORAGE.

WINE LIST FOLLOW-UP.

SUMMING UP.

POINTS TO PONDER.

TERMS OF THE TRADE.

PROFILE: CRAYNE HORTON, Founder, Fish Brewing Company, Olympia, Washington.

CHAPTER 8: Beer.

A BRIEF HISTORY OF BEER.

BEER-MAKING BASICS.

TYPES OF BEER.

INDUSTRY TRENDS.

IMPORTED BEER.

STORING AND CARING FOR BEER.

SERVING BEER.

SUMMING UP.

POINTS TO PONDER.

TERMS OF THE TRADE.

CHAPTER 9: Sanitation and Bar Setup.

SANITATION.

LIQUOR SUPPLIES.

MIXES.

GARNISHES AND CONDIMENTS.

ICE.

SERVICE ACCESSORIES.

OPENING THE CASH REGISTER.

BEHIND-THE-BAR BEHAVIOR.

CLOSING THE BAR.

SUMMING UP.

POINTS TO PONDER.

TERMS OF THE TRADE.

PROFILE: GEORGE KIDDER, Imperial Club Bartender.

CHAPTER 10: Mixology One.

ABOUT MIXED DRINKS.

DRINK FAMILIES.

SUMMING UP.

POINTS TO PONDER.

TERMS OF THE TRADE.

CHAPTER 11: Mixology Two.

THE MARTINI-A BRIEF HISTORY.

THE MARTINI/MANHATTAN FAMILY.

SOURS AND OTHER SWEET-SOUR COCKTAILS.

SHOOTERS AND SHOTS.

TROPICAL DRINKS.

CREAM DRINKS.

OTHER DAIRY DRINKS.

FROZEN DRINKS.

FILLING DRINK ORDERS.

DEVELOPING DRINK MENUS AND SPECIALTY DRINKS.

SUMMING UP.

POINTS TO PONDER.

TERMS OF THE TRADE.

PROFILE: JOSEPH TAKATA, Beverage Director, Hilton Hawaiian Village Beach Resort & Spa.

CHAPTER 12: The Staff.

STAFF POSITIONS.

DETERMINING STAFF NEEDS.

FINDING THE RIGHT PEOPLE.

MANAGING PERSONNEL FOR SUCCESS.

HANDLING PEOPLE SUCCESSFULLY.

LABOR AND EMPLOYMENT LAWS.

COMPENSATION AND BENEFITS.

SUMMING UP.

POINTS TO PONDER.

TERMS OF THE TRADE.

CHAPTER 13: Purchasing, Receiving, Storage, and Inventory.

PLANNING THE PURCHASING.

PLACING THE LIQUOR ORDER.

RECEIVING THE LIQUOR ORDER.

STORAGE.

ISSUING LIQUOR.

INVENTORY.

PURCHASING BAR SUPPLIES.

SUMMING UP.

POINTS TO PONDER.

TERMS OF THE TRADE.

PROFILE: SHARON GOLDMAN, Director of Marketing, Luxury Division, Beringer Blass Wine Estates.

CHAPTER 14: Planning for Profit.

BUDGETING FOR PROFIT.

THE CONTROL PHASE.

PRICING FOR PROFIT.

ESTABLISHING PRODUCT CONTROLS.

ESTABLISHING BEVERAGE CONTROLS.

ESTABLISHING CASH CONTROLS.

SUMMING UP.

POINTS TO PONDER.

TERMS OF THE TRADE.

CHAPTER 15: Marketing Your Business.

CREATING A BUSINESS PLAN.

PLANNING YOUR MARKETING APPROACH.

ATMOSPHERE AS MARKETING.

ATTRACTING CUSTOMERS.

MARKETING THROUGH PERSONAL CONTACT.

PROMOTING THROUGH PAID ADVERTISING.

ON-PREMISE PROMOTION.

PRICING AS A PROMOTION TOOL.

SUMMING UP.

POINTS TO PONDER.

TERMS OF THE TRADE.

PROFILE: JULIE HANSEN, Regional Manager, Oregon Liquor Control Commission.

CHAPTER 16: Regulations.

REGULATIONS: AN OVERVIEW.

WHAT YOU MUST DO BEFORE OPENING YOUR DOORS.

WHAT, WHEN, AND TO WHOM YOU MAY SELL.

REGULATIONS THAT AFFECT PURCHASING.

REGULATIONS THAT AFFECT OPERATIONS.

SUMMING UP.

POINTS TO PONDER.

TERMS OF THE TRADE.

Glossary.

APPENDIX A: Responsible Beverage Alcohol Service General Audit.

APPENDIX B: Cocktail Lounge Design Questionnaire.

Index.

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