Bar and Beverage Operation: Ensuring Success and Maximum Profit (The Food Service Professional Guide to Series #11)

Overview

This series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today.

These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast -to-read, easy to understand and will take the...

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Overview

This series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today.

These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast -to-read, easy to understand and will take the mystery out of the subject. The information is boiled down to the essence. They are filled to the brim with up to date and pertinent information.

The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you will not find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the theory.

Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You will be using your highlighter a lot! The best part aside from the content is they are very moderately priced. The whole series may also be purchased the ISBN number for the series is 0910627266. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended!

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.  Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 144 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

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Product Details

  • ISBN-13: 9780910627214
  • Publisher: Atlantic Publishing Group Inc.
  • Publication date: 3/9/2003
  • Series: Food Service Professional Guide to Series , #11
  • Pages: 144
  • Sales rank: 1,015,065
  • Product dimensions: 5.30 (w) x 8.20 (h) x 0.40 (d)

Table of Contents

Introduction
1. The Basics
Fill a Local Need 9
Define Your Customer Base 10
Expand Your Customer Base 12
Engage in Continuous Market Research 13
Sample Market Research Questions 15
Would Your Bar Benefit from a New Theme? 16
Observe the Successful 18
Try a Theme for a Night 19
2. The Hardware
Bar Design 23
The Front Bar 24
Good Hygiene through Planning 26
Consider Customer Comfort 27
Color Schemes Influence Buyer Behavior 28
Service Streamlining 30
The Under-Bar 31
Anti-Fatigue Floor Mats 32
Heating, Ventilation and Air-Conditioning 34
Is Your Ice Machine Handling the Pressure? 35
Blenders or Slush-Makers? 37
Don't Let Your Customers Be Waiters 38
3. The Stock
A Wide Selection Pays for Itself 41
Coffee 43
Glassware Selection 44
Mix Your Beers--Boost Your Sales! 46
Glassware Care 48
Vodka Ethics 50
Reducing Spoilage 51
Nonalcoholic Drinks 53
4. The Staff
Finding the Best Possible Staff 55
How Do You Test for Honesty? 58
A Few Important "Integrity" Questions Will Tell You a Lot About a Person 59
Security Staff 60
Do Your Bartenders Create Regulars? 63
Scams to Watch For 65
Common Excuses for Theft 69
Theft-Reduction Procedures 70
5. The Serving
Establishing House Drink Recipes 73
Mixed Drink Tips 76
Glass-Handling Rules 77
Quality Mixed Drinks 79
Servers Don't Have to Be Boring 80
The Service Bar 81
Dealing with Intoxicated Customers 82
6. The Lure
Signature Drinks 85
Good Food, Happy Customers 88
Exterior Tuning 89
Human Entertainment Doesn't Stop at Live Bands 92
Can Discounts Do You More Damage than Good? 94
Good Marketing Is Essential 95
Treat Your Customers Like VIPs 97
You Got Them Here-You Might As Well Keep Them 98
The Internet Can Help You 100
7. The Profits
What Does Each Drink Cost You? 103
Protecting Your Profits 105
Structuring a Price List 107
Up-sizing Is Essential 109
Extracting More from Every Customer 111
Vending Machines Pay 113
The Business Plan 115
Business Plan Outline 117
8. The Expansion
Starting a Nightclub 119
DJ or Computer? 120
Creating a Dance Floor 123
Sound Systems 124
Coins In-Customers Happy 125
Pinball Machines 128
Darts 129
Pool Tables 130
Jukeboxes 131
Beer Isn't the Only Beverage That Comes Brewed 133
Bars Need Cigars 134
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Sort by: Showing all of 4 Customer Reviews
  • Anonymous

    Posted January 25, 2007

    Save your money

    This book is not for those who are investigating the notion of opening a bar (like I was) because it is woefully short of concrete advice or information. It is also not for experts because it won't tell you anything you don't already know, or could figure out by spending some time in a bar or restuarant. The '365 insider tips' mentioned on the cover may be inside, but are nowhere identified as such. Some useful facts would include things like 'nationally, the average market-up for alcohol is...' but this kind of solid, useful info is not present in this book. The book is small in size (pocket size), a fact which is not mentioned in B&N marketing, and is full of typos and formatting errors. A big disappointment.

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  • Anonymous

    Posted January 26, 2006

    Bar & Beverage Operation was a true find.

    I never worked behind the bar, so I approached it with a bit of apprehension when developing my own establishment. Bar & Beverage Operation was a lifesaver. I would have been purchasing any old blender, instead of the industrial strength stainless steel version. The book also taught me the importance of rotating glassware. I never considered the repercussions of worn glassware breaking in a customer¿s hand. This book is full secrets from the tactics employees use to steal profits to tips on making the waiting room/line less of a chore. Bar & Beverage Operation was a true find.

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  • Anonymous

    Posted August 13, 2003

    Get me a Drink because this book is a Waste

    This book contained some of the most ridiculous ideas for opening a bar. It goes so far as to suggest a comedian for patrons waiting in line to get in your bar. If you have a line to get into your bar you probably don't need to waste any money on attracting new business. The information that they do offer that isn't completely useless is common knowledge. If you want to open a bar take the twenty dollars it costs to buy this book and invest it in a few rum and cokes.

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  • Anonymous

    Posted October 3, 2002

    Great Book!

    Great Book! I Found These step-by-step guides easy-to-read, and easy to understand! The books are packed with information. They reminded me of "cliff Notes" from my college days.The information is comprehensive without the fluff you find in so many of the more expensive books out there on the subject. The books are also packed with resources such as phone numbers and the web sites of the companies they are discussing - there is no "theory" just great information.

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